#USA #Plano #RKD Group #Creative Agency #Whiteboard

RKD Group Acquires Whiteboard: Enhancing Marketing Services

Today marks a significant milestone for RKD Group, a leading fundraising and marketing services firm in North America, as they announce the acquisition of the award-winning creative agency, Whiteboard. This move aims to bolster RKD's already robust capabilities while expanding their creative and strategic offerings for mission-driven organizations across various sectors, such as healthcare, education, and social services.

Founded in 1970, RKD Group has built a reputation for supporting over 250 organizations, helping them generate a staggering $4.3 billion in revenue in 2025 alone. The firm provides comprehensive marketing solutions that encompass omnichannel fundraising, analytics, donor intelligence, and digital engagement. With a workforce of over 350 employees, RKD Group is dedicated to enabling impactful change for its clients.

The acquisition of Whiteboard, established in 2010, brings an impressive portfolio of strategic, creative, and technological expertise into the RKD fold. Whiteboard has made a name for itself by empowering various organizations, from TED Conferences to Smile Train, in telling compelling stories and creating impactful digital experiences that drive audience action. Their work emphasizes creativity that resonates with the target audience, something that is increasingly important in today's competitive market.

Kevin Jones, CEO of RKD Group, articulated the necessity for organizations to create captivating and thoughtful creative content that stands out in a crowded landscape. He explained, "In a highly competitive world with attention at a premium, mission-driven organizations must deal in eye-catching, thoughtful creative that delivers impact. Whiteboard brings exceptional creative acumen and strategic thinking that will enhance the deep philanthropic expertise RKD Group already offers clients."

The continued evolution of consumer expectations requires agencies to adapt rapidly. RKD Group's partnership with Whiteboard is a strategic step towards this evolution. Eric Brown, co-founder of Whiteboard, expressed his excitement about joining forces with RKD Group, highlighting the advantages this partnership presents in terms of size and scale, as well as enhanced analytics capabilities.

Brown stated, "Joining RKD gives us the advantage of size and scale, paired with expanded analytics capabilities. More importantly though, this partnership creates more room for ideas and innovation. This move allows for a meeting of like minds motivated to bring consumer-grade creativity to a space too-often dominated by the same set of marketing tactics."

As part of the acquisition, Whiteboard will continue to operate under its brand, preserving its team structure while collaborating closely with RKD's teams across fundraising strategies and digital engagement. Taylor Jones, co-founder of Whiteboard, will serve as President, ensuring that Whiteboard's unique creative vision remains intact while benefiting from RKD's comprehensive marketing solutions.

The strategic partnership will officially debut at the Bridge Conference in Washington D.C., showcasing the strengths of both companies and the value they bring to their clients. This collaboration is poised to create a more powerful offering for the vast array of mission-driven organizations that rely on both RKD and Whiteboard for impactful marketing strategies.

In summary, RKD Group’s acquisition of Whiteboard represents a significant advancement in their mission to support charitable organizations through cutting-edge marketing strategies. The combination of RKD's fundraising expertise with Whiteboard's creative prowess sets the stage for enhanced storytelling, innovative campaigns, and ultimately, greater impact across diverse sectors. Both companies look forward to leveraging this partnership to achieve higher results for their clients, ensuring that their missions continue to thrive in the ever-changing marketing landscape.