Coway's Showcase at Aquatech Amsterdam 2025
Coway, the foremost manufacturer of household appliances in South Korea, is gearing up for a significant presence at Aquatech Amsterdam 2025, taking place from March 11 to 14. This major international trade show, recognized as a leading platform for innovations in water process, drinking, and wastewater management, will see Coway introduce cutting-edge water purification technologies to a European audience.
The event is expected to be a landmark gathering with over 900 exhibitors and 25,000 water industry professionals from around the world. Coway aims to leverage this opportunity not only to boost its brand awareness but also to explore new business partnerships that will enhance its market penetration in Europe.
Among the key highlights of Coway's exhibition will be the unveiling of its upcoming water purifier, temporarily named the "SWITCH." This eco-friendly device is designed for versatility, allowing installation on kitchen countertops and below sinks to cater to a variety of kitchen settings. Notably, the SWITCH offers non-electric water purification, making it particularly attractive to environmentally conscious consumers.
In addition to this innovative product, Coway will showcase a series of high-performance water purifiers that provide both cold and hot water features, as well as ice-making capabilities. These products are tailored to meet a diverse range of lifestyle and business needs.
Coway's strategy for future water purifiers aims to target both commercial and consumer markets. The company is set to introduce sizable water treatment systems ideal for public institutions and schools, alongside more compact models designed for limited spaces. For individual consumers, Coway will offer advanced water purifiers that seamlessly fit into the modern smart home ecosystem, featuring amenities like temperature control, dosing, and straightforward self-maintenance options.
A representative from Coway expressed confidence in the exhibition's impact, stating, "Our participation in Aquatech 2025 is poised to significantly enhance our brand visibility and competitive edge in the European market, solidifying our position as a global leader in innovative water purification solutions."
About Coway Co., Ltd.
Founded in 1989, Coway is celebrated as the "Best Life Solution Company" in Korea, specializing in creating health-promoting environments with a portfolio that includes water purifiers, air purifiers, bidets, and mattresses. The brand has recently embarked on a project named BEREX, focusing on improving sleep and well-being through state-of-the-art mattresses and massage chairs. Since its inception, Coway has set itself apart in the industry through robust research and development, engineering, and customer service, establishing itself as a trailblazer in home health appliances.
With a commitment to innovation, Coway continues to diversify its product lines while expanding its international business into countries such as Malaysia, the USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, building on its success in Korea. For more information, visit
Coway's official site or their
newsroom.