Exciting New Destination to Experience San'in Cuisine Opens in Nakameguro

Izumo Shimenawa-ya Opens in Nakameguro

A fresh new culinary destination, Izumo Shimenawa-ya, is set to launch in Nakameguro, Tokyo, on December 6, 2025. This store represents a part of Nakaura Foods Co., Ltd. located in Matsue, Shimane Prefecture, and aims to promote the unique flavors and cultural heritage of the San'in region. With a distinct focus on local products from Shimane and Tottori, the shop provides an immersive experience that goes beyond just shopping.

A Symbolic Connection to the San'in Region

One of the highlights of the store is the authentic ‘Da Shimenawa’ (big rope) crafted by the Iinan Town Da Shimenawa Hall, prominently displayed at the entrance. This iconic piece symbolizes the connection to the Izumo Taisha Shrine and serves as a gateway for visitors to engage with the stories behind the products. The shop promises to serve a variety of local specialties, including Izumo Soba, Shijimi clams from Lake Shinji, regional sake, and traditional sweets, creating a true taste of San'in right in Tokyo.

Reconnecting Bonds Through Regional Products

Nakaura Foods aims to build on their successful model established at their Kitte Osaka store, where they artfully showcased the food, crafts, and culture of the San'in area. By taking this approach, they plan to present products and experiences that resonate with the lifestyle of Tokyo residents, making the visit to Izumo Shimenawa-ya feel like a journey to the San'in region itself.

Creating a Unique Experience

The store decor is designed around the theme of “connecting bonds,” embodying the idea that visitors can discover the magic of the San'in region. The soft and welcoming logo features a playful rabbit inspired by the Japanese myth of the White Rabbit of Inaba, designed to express the cultural essence of matchmaking and connection.

It's All About the Offerings

- Food: Izumo soba, Shijimi clams, local sake, and traditional sweets.

- Experience: Soft serve ice cream made from local ingredients, seasonal fairs, and tasting events.

With these offerings, the shop aims to create a space where visitors feel as if they are traveling through the tastes and cultures of the San'in region simply by stepping inside.

Insights for Media Attention

The store is set to become a new point of interest for both locals and tourists alike. In response to its impending launch, a media preview event was held from 11:00 to 15:00 on July 29, granting journalists a first look at what’s to come. For additional press inquiries or coverage opportunities, media representatives can reach out via the contact information provided.

Future Growth Plans

Learning from the success of the Kitte Osaka location, which opened in 2024, the Tokyo shop will continuously introduce new products and events suited for the metropolitan lifestyle. Nakaura Foods' vision is to establish this Tokyo branch as a vital brand hub that connects even more people to the fascinating attributes of the San'in region.

Store Details

- Store Name: Izumo Shimenawa-ya Tokyo
- Address: 102 Priere Nakameguro, 3-11-7 Kamimeguro, Meguroku, Tokyo 153-0051
- Access: A five-minute walk from Nakameguro Station on the Tokyu Toyoko Line and Tokyo Metro Hibiya Line.
- Phone Number: 03-6412-8859
- Business Hours: 11:00 AM - 8:00 PM (Closed Mondays, with possible temporary closures for events or procurement)