Celebrate Soccer This Summer with Coors Light's New Campaign and Zero Alcohol Beer

Coors Light Kicks Off Summer with a Unique Twist

This summer, one letter will take center stage in soccer stadiums, living rooms, and bars across North America. It's the letter 'O,' which resonates not only in the celebrated exclamation `GOOOOAL` but also in the familiar sound of ice-cold Coors Light being cracked open. Coors Light is gearing up for an exhilarating summer of soccer with a vibrant new campaign dubbed "The Coooors Call," aimed at bringing fans together to celebrate the excitement of the sport.

Under this initiative, Coors Light is transforming the sporty shout of `GOOOOAL` into a rallying cry for their chilled beer, inviting soccer enthusiasts to extend their cheers with every goal. As fans cheer for their favorite teams, Coors encourages them to join in on the fun by creatively calling out their own interpretations of "The Coooors Call." Fans are invited to participate with a chance to win beer-related prizes as the celebrations and the 'Os' in Coors' name multiply across various platforms.

To lead the charge for this spirited campaign, Coors Light has enlisted the legendary soccer announcer Andrés Cantor. Renowned for his elongated and thrilling `GOOOOAL` calls, Cantor's iconic voice is synonymous with celebration in the world of sports. He expressed his excitement for the campaign, stating, "A great goal deserves a great call, and a great call deserves a great beer. Coors Light is allowing me to carry my voice into North America's biggest soccer summer, and I am ready to make every moment last!"

The campaign doesn't just end with announcements; it will resonate across various media platforms, including television, digital advertising, and event sponsorships. Commercials and social media efforts will spotlight not only Cantor's familiar voice but also feature his son, Nico Cantor, who will engage with fans through social channels.

Further elevating the campaign's experience is the introduction of Coors 0.0%, Coors Light's first-ever zero alcohol beer. Set to launch in select Northeast markets by May 2026, this new refreshing option will provide the same crisp taste without the alcohol—for those who want to celebrate while keeping their wits about them. Following a successful regional rollout, a nationwide introduction is planned for 2027. This allows all fans to partake in the joy of soccer without worries of overindulgence.

Additional promotional elements include limited-edition, soccer-themed packaging, exclusive merchandise drops, and in-stadium experiences at major soccer events. Coors Light will also partner with Uber, offering branded shuttles and in-car integrations during the tournament, allowing fans to drink responsibly while engaging with the live-action.

To amplify the campaign, Coors Light has exclusively sponsored "Unfiltered Soccer," one of the top soccer podcasts in the United States, bringing highlights and discussions about the matches directly to fans.

As we gear up for an unforgettable summer filled with soccer action, Coors Light promises to extend "The Coooors Call" throughout the season, celebrating each goal and each victory. With a blend of fan passion, iconic branding, and a refreshing beer formula suitable for all, Coors Light aims to capture the spirit of summer soccer like never before.

Be part of the excitement, and embrace the cheers that bring us together as we shout not just `GOOOOAL` but also `Cooooors!` this summer! For more details, visit CoorsLight.com and follow @CoorsLight on Instagram.