#China #Shanghai #Baby Products #Kids Fair #China Toy Expo

The 2025 China Toy Expo: A Major Milestone in the Toy Industry

Shanghai is set to host one of the most significant events in the toy industry calendar: the 2025 China Toy Expo (CTE), along with the China Kids Fair (CKE), China Licensing Expo (CLE), and the China Preschool Expo (CPE). These four specialized expos will take place at the Shanghai New International Expo Centre (SNIEC) from October 15 to 17, 2025. This monumental event aims to create a comprehensive sourcing platform for global buyers, featuring over 2,500 exhibitors and more than 5,400 brands from over 30 production centers, consolidating the vast landscape of toys, baby goods, and preschool supplies under one roof.

A One-Stop Shop for Sourcing

With over 230,000 square meters of exhibition space, the CTE promises to connect more than 100,000 professional buyers from over 130 countries and regions. This expo facilitates easier access to a variety of products, ranging from toys and baby gear to licensing and preschool educational materials. For those involved in the toy and children’s product sectors, this is an invaluable opportunity to network, explore new trends, and discover innovative products.

What to Expect

Attendees can look forward to:

• - CTE (China Toy Expo) focusing on artistic and collectible toys, smart toys, and sustainable materials. Expect partnerships featuring brands that redefine industry standards, including renowned names like LEGO, MATTEL, BANDAI, and FUNKO.
• - CKE (China Kids Fair) dedicated to baby products such as strollers, car seats, and nursery furniture. This section highlights safety certifications and ergonomic designs, featuring brands like Cybex, UPPAbaby, and Stokke.
• - CLE (China Licensing Expo) will showcase more than 2,600 IP addresses, emphasizing cross-sector licensing and the increasing prominence of Chinese intellectual property in the global market. Licenses from giants like Disney, Warner Bros, and Sanrio will be highlighted.
• - CPE (China Preschool Expo) will present educational supplies and playground equipment, incorporating digital learning trends and sustainable practices. Brands like Guidecraft and YUHE will be featured here.

Integrated Sourcing and Unique Benefits

The expo stands as a trend hub, presenting more than 350 brands of collectible toys and facilitating 2600 IP launches. For international buyers, special benefits include a VIP pre-registration by September 20, 2025. Qualifying buyers can receive perks including:

• - Accelerated entry and access to exclusive VIP lounges
• - Complimentary lunch and accommodations
• - Tailored matchmaking services based on specific industry needs for more effective sourcing

Conclusion

The 2025 China Toy Expo presents an unmatched platform for sourcing and networking within the toy, baby product, and preschool sectors. By attending, industry professionals can stay abreast of the latest trends and forge essential connections. Mark your calendars and make plans to be part of this extraordinary event in Shanghai. Join us in shaping the future of the kids' products industry!

For more details and to register, visit the official China Toy Expo website!