#Japan #Tokyo #HARU #Nijito #kurokami

Celebrate 13 Years of haru

Haru, a well-known head beauty brand recognized for its acclaimed "kurokami scalp" shampoo, is rolling out a special campaign to commemorate its 13th anniversary. The company's headquarters is located in Minato, Tokyo, while its e-commerce division is based in Fukuoka. From August 3 to August 31, 2026, Haru is launching its second anniversary campaign, building on the excitement generated by the first campaign that began in July.

The theme for this year's celebration is "A Summer Gift for You, Who Always Strives," reflecting their appreciation for customers who have supported the brand throughout its journey. Haru aims to provide a bit of pampering through self-care products that enhance one’s summer hair and scalp care experience. During this campaign, customers can enjoy promotional offers and limited edition products, showcasing Haru's commitment to quality and appreciation.

Highlight of the Campaign: Limited Edition Mini Shampoo Set

Among the main features of this campaign is the exclusive release of the "kurokami scalp mini selection." Customers expressed overwhelming demand during last year’s "Item Selection Election," prompting Haru to offer these mini-sized products in a limited quantity. Available in a convenient travel pouch, the mini set includes four products: the classic "Original," "Lavender Blend," "Green Blend," and the refreshing summer special "Summer Recipe." This allows users to tailor their hair care experience according to their preferences and hair conditions. The inclusion of a water-resistant craft-style pouch makes it perfect for travel, spas, or gym sessions.

Each mini pouch contains 50mL of shampoo, which can be used for approximately five washes, making it ideal for on-the-go lifestyles and self-care rituals. The mini set is priced at 3,850 yen (including tax).

Special Gift with Purchase

In addition to the mini shampoo offer, customers who purchase any eligible kurokami scalp product during the campaign will receive a unique "haru original drawstring bag" as a complimentary gift. This bag symbolizes the essence of haru’s original shampoo, inspired by the refreshing scent of orange blossoms. Practical and beautifully designed, the bag is the size of an A4 sheet, making it suitable for travel or casual outings.

A Message of Gratitude from haru

The underlying message of the anniversary campaign, "A Summer Gift for You, Who Always Strives," illustrates Haru's commitment to supporting customers’ everyday lives. For 13 years, Haru has consistently provided valuable hair care products to help individuals feel good about themselves in their busy routines—whether through work, home responsibilities, or parenting. The summer-themed limited products and special sets are designed to transform regular bath time into a moment of personal self-care, promoting relaxation and contentment. Through this campaign, Haru intends to deliver a heartfelt thank-you to its loyal customers.

About haru and nijito

Haru, a subsidiary of nijito, has successfully sold over 8 million units of its "kurokami scalp" product, cherished by customers nationwide. Available through its online shop and approximately 5,000 retail locations, Haru promotes a new self-care routine focused on head beauty, allowing individuals to embrace aging positively and live beautifully in their own way.

With a mission to empower everyone to be their genuine selves, nijito continues to strive for a society where each day is a new opportunity for self-affirmation and positivity.

For further information about haru and its products, you can visit their official online shop or follow them on Instagram and LINE. You can also check out the brand’s promotional movie here.

Company Details
Company: nijito Co., Ltd.
Headquarters: 2-2-22 Shiba Koen, Minato-ku, Tokyo, 8F Shiba Koen Building
Fukuoka office: 3-4-5 Tenjin, Chuo-ku, Fukuoka, Pietro Building, 6F
TEL: 092-713-5778
FAX: 092-400-0848
URL: nijito

Images are purely for illustrative purposes.