#Canada #Quebec #Choice Hotels #Ascend Collection

Choice Hotels International Expands Ascend Collection in Canada

Choice Hotels International, Inc. has made a significant stride in enhancing its upscale hotel offerings in Canada by unveiling plans to introduce six new properties under its renowned Ascend Collection brand. The announcement marks a pivotal moment in the company's strategic growth initiative, coinciding with its recent consolidation efforts in Canada. The new hotels are set to open in various locations throughout Québec in early 2026, promising to further elevate the hospitality landscape in the region.

Expansion Details

This ambitious multi-unit agreement includes several remarkable properties. Each hotel in this new lineup brings its unique charm, aiming to create exceptional experiences for travelers:

• - Hotel Brossard (Brossard): Located just a short drive from downtown Montréal, this 139-room hotel features European chateau-inspired decor, offering guests a touch of elegance. Select suites even come equipped with cozy in-room fireplaces.
• - Hotel Cheribourg (Orford): This family-friendly resort boasts 123 rooms along with numerous amenities, including jacuzzis, both indoor and outdoor pools, and a fun-filled indoor playroom for children, complete with a mini farm.
• - Hotel du Domaine (Thetford Mines): With over 100 rooms, this scenic hotel is set against breathtaking Appalachian Mountain vistas and features lakeside chalets and ready-to-camp pods – perfect for nature lovers.
• - Hotel Montréal Metropolitan (Montréal): Offering 92 rooms, this property includes fully furnished kitchens and a delightful on-site Cuban restaurant, making it an excellent choice for extended stays.
• - La Cache du Lac Champlain (Venise-en-Québec): This boutique hotel with 56 bedrooms offers stunning lakeside views, a rejuvenating spa, and an 18-hole golf course, making it the perfect retreat for leisure travelers.
• - Manor Des Sables (Orford): Featuring 141 rooms, this property provides panoramic views of Mount Orford, alongside indoor and outdoor pools, a luxurious spa, and opportunities for various outdoor activities, including kayaking and biking.

This expansion is poised to boost the Ascend portfolio in Canada by an impressive 20%, reinforcing the brand's presence in popular resort destinations. With the inclusion of these hotels, the Ascend Collection aims to attract guests who appreciate unique, locally-inspired accommodations that provide personalized experiences.

Strategic Growth and Vision

Choice Hotels is actively working to solidify its position in the Canadian hospitality market. In recent years, the company has shown promising growth, reporting a 7% year-over-year increase in RevPAR during the third quarter in Canada. This illustrates the brand's ongoing commitment to enhancing guest experiences and driving profitability in an increasingly competitive market.

Pat Pacious, President and CEO of Choice Hotels, expressed enthusiasm regarding the expansion, stating, “Our transition to a direct franchising model in Canada has set the stage for rapid growth. These developments mark an exciting milestone in our expansion plans.” This strategic move not only reflects the company’s growth ambitions but also highlights the success achieved globally.

The franchisees behind this expansion are led by Bing Zhao, an established hotel developer and franchisee since 2017. Zhao shares his confidence in the growth potential, expressing gratitude for the support provided by Choice Hotels. “Their commitment to my success as a hotel owner, combined with their broadening distribution network, have proved that now is the ideal time to grow,” he stated.

Future Prospects

Looking ahead, Choice Hotels maintains robust development activity, currently having over 2,800 rooms in the pipeline across Canada. The company has plans to launch new brands in the country next year, including the Cambria Hotels brand, set to debut in Thunder Bay, Ontario.

This ongoing growth vision aligns with Choice Hotels’ expectation of achieving high single-digit growth rates in its international room offerings. Notably, the company has recently celebrated several milestones, including entering the African market with three hotel openings in Kenya and launching its extended stay business in Australia. Furthermore, they have expanded their presence in Europe and signed agreements in Asia, demonstrating a truly global mission to enhance the travel experience for guests worldwide.

In conclusion, the introduction of six new Ascend Collection properties in Québec signifies not only growth for Choice Hotels International but also an exciting evolution of the hospitality landscape within Canada, fostering diverse travel experiences for both domestic and international visitors.

For more details on the Ascend Collection and upcoming openings, visit Choice Hotels.