#China #Shanghai #HarmonyOS #Petal Ads #ITB China

Petal Ads Unveils Smart Marketing Solutions at ITB China 2026

From May 26 to May 28, 2026, Shanghai hosted ITB China 2026, welcoming over 900 cultural and tourism organizations and companies from 85 different countries. Among the prominent exhibitors was Petal Ads, Huawei's cross-scenario marketing platform within the HarmonyOS ecosystem. The highlight of the event was the intelligent cultural and tourism experience zone, where Petal Ads introduced their innovative marketing strategies for the upcoming year.

Transforming Tourism Marketing

Petal Ads operates under the guiding principle of "Marketing as Content, Marketing as Service." This philosophy informs the design of all products and services within the HarmonyOS cultural and tourism ecosystem, ensuring that user experience is paramount. The importance of integrating marketing with user needs was at the core of their presentation, emphasizing a shift towards a more user-centric approach in tourism marketing.

The annual report from the China Tourism Academy indicated a significant transformation in the Chinese outbound travel market, predicting that by 2025, outbound trips would reach 168 million. It was also noted that over 60% of travelers utilize artificial intelligence for trip planning, marking a pivotal moment in the industry. However, the cultural and tourism sector is facing challenges, such as fragmented traffic capture across various platforms and a lack of ongoing engagement at crucial touchpoints throughout the user journey.

A Comprehensive Experience Zone

At ITB China 2026, Petal Ads showcased how HarmonyOS technologies can enhance various aspects of travel. The user journey was meticulously mapped, encompassing everything from trip inspiration to post-travel sharing. This seamless process aims to provide travelers with a more engaging and efficient experience. Through real-time responses to travelers' needs, the HarmonyOS culture and tourism ecosystem strives to facilitate better interaction and connection.

On the show floor, Petal Ads also introduced the Petal Ads 2026 - Comprehensive Guide to Smart Cultural and Tourism Marketing, a structured playbook detailing their innovative marketing solutions. This guide is informed by insights from over 440 million HarmonyOS account users, identifying five distinct user personas:

• - Generation Z as Cultural Explorers
• - Efficient Business Elite
• - Quality-Oriented Family Travelers
• - Premium Luxury Vacationers
• - Older Wellness Travelers

For each persona, tailored touchpoint combinations and content strategies are proposed, allowing brands to connect meaningfully with their target audiences.

Ecosystem Synergy Effect

The growth potential of the HarmonyOS culture and tourism ecosystem was palpable at the event, illustrated by the synergy effect: Improved user experiences lead to longer engagement, attracting more users and, consequently, enticing brands to participate. As of May 2026, Petal Ads has formed partnerships with over 100 global cultural and tourism organizations, tourism boards, airlines, and hotel groups to comprehensively serve Huawei ecosystem users.

With over 80,000 HarmonyOS applications and services already in place, the ecosystem covers all aspects of the travel experience, from navigation and translation to transportation. Furthermore, Petal Ads continues to innovate within the realm of content management by utilizing the HUAWEI Image Competition and collaborating on film tourism projects. This effort is geared toward generating new cultural and tourism dynamics.

In sum, the Petal Ads 2026 - Comprehensive Guide to Smart Cultural and Tourism Marketing is now available for download here. For additional queries, interested parties can reach out to Petal Ads directly.