Groundbreaking Partnership Between INTEGRITY and HAAS Alert: Hybrid V2X Technology Unveiled

Innovative Hybrid V2X Technology for Safer Roads

In a significant development within the transportation sector, INTEGRITY Security Services™ (ISS) has announced a strategic partnership with HAAS Alert. Together, these innovators have demonstrated the first-ever hybrid Vehicle-to-Everything (V2X) interoperability system, set to transform road safety and vehicle communications across diverse networks.

Uniting Two Powerful Technologies

The essence of this partnership lies in merging cellular-based Network V2X and Direct V2X communication systems. This hybrid approach not only enhances the capabilities of vehicle alert systems but also provides a robust foundation for future developments in intelligent transportation systems (ITS). As highlighted by representatives from both organizations, this innovation demonstrates a secure and scalable method of expanding vehicle alerting capabilities in mixed communication environments.

HAAS Alert's Safety Cloud® platform plays a crucial role in this advancement. It relays real-time alerts from first responders and other roadway operators to connected vehicles, significantly improving safety by alerting drivers to hazards ahead of time. The platform is integrated into a wide range of vehicles from major manufacturers like Stellantis, Volkswagen, and Škoda, as well as popular navigation apps like Waze and Apple Maps.

By implementing this integration, the chances of collisions are notably reduced, enhancing emergency response times and ultimately ensuring safer roads for everyone.

The Significance of the Partnership

Jeremy Agulnek, Chief Product Officer at HAAS Alert, emphasizes the unique positioning of ISS within the realm of SCMS (Security Credential Management System) technology. Their collaboration signifies a shared understanding of the importance of flexible solutions that lead to improved communications across the transportation infrastructure. This interoperability lays the groundwork for a safer road ecosystem.

Adding to this sentiment, Murray Egan, Director of Sales at ISS, remarked, "Our partnership with HAAS Alert marks a vital step toward constructing a comprehensive road safety ecosystem. By adhering to the established SCMS security framework, we are showcasing end-to-end signing and authentication of V2X messages that comply with IEEE 1609.2."

This commitment to interoperability enhances existing V2X systems by allowing the incorporation of SCMS-compliant digital signatures onto Safety Cloud messages.

Showcasing Innovations at the ITS World Congress

The ISS-HAAS Alert partnership is set to take center stage at the upcoming ITS World Congress in Atlanta, Georgia. Attendees can witness firsthand the groundbreaking advancements in V2X technology at booth #553 from August 24-28, 2025. Those interested in learning more about this transformative technology can also reach out directly to ISS for further information.

About HAAS Alert

On a mission to revolutionize road safety, HAAS Alert aims to create lifesaving mobility solutions that enhance both vehicles and infrastructure. Their vision is rooted in achieving a world free from collision, where every journey becomes safer. Through their innovative vehicle communication platform, they deliver crucial digital alerts from a variety of sources to drivers on the road, ensuring that everyone returns home safely. More information can be found at www.haasalert.com.

About INTEGRITY Security Services

Known for providing cutting-edge embedded security solutions, INTEGRITY Security Services LLC protects smart connected devices across several industries. Their suite of products ranges from software toolkits to extensive public-key infrastructures, thereby defending over 2 billion devices against cyber threats each year. With a reputation for quality and trust among Fortune 100 companies, ISS continues to lead the industry with innovative security solutions. For more details, visit www.ghsiss.com.

Through collaborations like that of INTEGRITY and HAAS Alert, the future of transportation is set to become significantly safer for all road users.