#Japan #Tokyo #Seven x Seven #fav hospitality #Graphis Design

Hotel 'seven x seven' Earns the Gold Award

Fav Hospitality Group Co., Ltd., part of the Kasumigaseki Capital Group, has recently achieved a remarkable milestone with its hotel brand, seven x seven. This innovative brand was honored with the Gold Prize in the Branding Systems category at the prestigious Graphis Design 2026 Awards, an accolade presented by the esteemed New York-based publisher, Graphis. This victory is especially noteworthy as it marks the first Gold Award ever received by a hotel brand in this specific category.

A Statement of Achievement

David Miskin, the Chief Creative Director at Fav Hospitality, expressed gratitude and excitement regarding this achievement. “It is a great honor for us to receive the Gold Award at the Graphis Design 2026 Awards. Winning in the Branding Systems category as the first hotel brand is a groundbreaking achievement,” he stated. This award not only highlights their creative endeavors but also underscores the potential for Japanese hospitality in the global market.

Miskin elaborated on their vision, indicating that seven x seven is not merely a place for lodging but serves as a platform for brand experience. “We aim to connect architecture, interiors, services, and communications through a cohesive design,” he added. The holistic approach that seven x seven embraces is aimed at crafting memorable experiences that engage all five senses, ensuring that their guests not only remember their stays but also enjoy every aspect of them.

Future Aspirations

The recognition from Graphis serves as a strong incentive for the Fav Hospitality team to continue innovating. They stated, “As we expand, we are reminded that a true brand system is far more than a logo. It is an orchestration of sights, sounds, textures, and experiences.” Their commitment to excellence provides a promising outlook for future developments within the brand.

Locations of seven x seven Hotels

seven x seven has already established its presence in two stunning locations:

• - seven x seven Itoshima

Address: 266 Nishiura, Nishi-ku, Fukuoka City, Fukuoka 819-0202

• - seven x seven Ishigaki

Address: 254-19 Maezato, Ishigaki City, Okinawa 907-0002

This innovative approach to hospitality has allowed the group to expand its offerings, with plans to incorporate additional properties into its portfolio by the end of 2027. Currently, Fav Hospitality Group operates a total of 18 hotels throughout Japan and has ambitious plans for the future.

About Fav Hospitality Group

Fav Hospitality Group Co., Ltd. is recognized as a leader in hospitality innovation. The company focuses on intertwining trends, technology, finance, and design to create unique experiences in hospitality. Under its umbrella are several brand extensions, including the group-stay brand fav, its luxury counterpart FAV LUX, and the well-regarded BASE LAYER HOTEL.

As the hospitality sector continues to evolve, the initiatives established by the seven x seven brand showcase a forward-thinking vision aimed at addressing modern travelers' diverse needs while setting the stage for a new standard in hotel branding. With their recent accolade, seven x seven not only illustrates its commitment to excellence but also its potential to redefine the industry landscape for years to come.