#USA #Atlanta #Paze #Early Warning #Atlanta Hawks

Atlanta Hawks Partner with Early Warning Services

In an exciting development within the sports and fintech industries, the Atlanta Hawks have announced a multi-year partnership with Early Warning Services. This partnership brings Paze, an innovative online checkout solution, into the spotlight as the Hawks' Official Jersey Patch Partner. Not only will fans see the Paze branding on the Hawks' jerseys, but they will also benefit from enhanced digital payment security and efficiency offered by Paze.

Paze is designed to facilitate online shopping by allowing consumers to use their preferred credit and debit cards without compromising their card information. By using tokenization, which ensures that actual card numbers are not shared with merchants, Paze enhances security while making online transactions faster and more convenient. With approximately 150 million cards already integrated into the Paze system, the service is rapidly growing.

Early Warning Services, the company behind Paze, believes this partnership is perfectly timed. According to Serge Elkiner, General Manager of Paze, Atlanta is home to one of the most vibrant NBA teams and a flourishing financial technology sector. This union aims to highlight the speed, teamwork, and innovation that both the Hawks and Paze embody. The partnership will be prominently featured in various marketing strategies, including social media campaigns, digital content, and branding at State Farm Arena during games.

The Atlanta area has earned its reputation as a significant player in the global fintech landscape, affectionately known as "Transaction Alley." With over 245 fintech companies in the region, Atlanta is a hub for organizations driving monetary transactions on a global scale. This environment makes the partnership between the Hawks and Paze not only fitting but also beneficial for consumers who increasingly seek safe and efficient online payment solutions.

The collaboration will also launch "Hawks Elite," a program aimed at connecting business members with corporate partners and prospects through exclusive events, thus fostering valuable relationships. This initiative underscores the Hawks’ commitment to community engagement, aiming to empower local small business owners and entrepreneurs by educating them about secure digital transactions and financial technology best practices.

Additionally, Paze is set to be featured prominently as a presenting partner in the highly anticipated game against the Los Angeles Lakers, scheduled for November 8. During this event, fans will encounter unique in-arena activations and branding that emphasizes the Paze checkout experience.

Andrew Saltzman, Chief Commercial Officer of the Hawks, expressed enthusiasm for this collaboration, stating that Paze's core principles align perfectly with the Hawks' goals of innovation and providing remarkable experiences to all users. The integration of Paze into various activation platforms presents new opportunities for both organizations to connect with fans and highlight the importance of secure transactions.

As this partnership unfolds, fans and community members can look forward to a more interactive and secure shopping experience while representing their team. The Hawks encourage those interested in the new partnership to visit Hawks.com/Paze to learn more about activating their debit and credit cards within the Paze wallet.

The partnership between Paze and the Atlanta Hawks signifies a new chapter in the intersection of sports and fintech. With strong consumer engagement strategies and a focus on community empowerment, it not only enhances the game-day experience but also sets a precedent for future collaborations in the sports sector. As both entities work together, the possibilities for innovation and connection seem limitless. Fans can embrace this progressive initiative while continuing to support their team and their local businesses.