#Japan #Matsue #SUOMI #enun challenge

Enun Challenge: A Unique Opportunity at SUOMI

In the scenic city of Matsue, nestled along the shores of Lake Shinji, a creative co-working space known as enun is putting out a call for participants in its fourth local problem-solving initiative. Guided by the theme "Connect, Expand, Start," this project aims to not only enhance learning but also improve well-being across the community.

This time, the project will be centered around SUOMI, a multifunctional facility that combines sauna, fitness, and co-working elements and opened its doors in October 2024. The nature of the project is rooted in addressing pressing regional issues affecting Matsue, primarily driven by declining population and an aging demographic. As economic activities dwindle, the potential outflow of young workers to other prefectures has become a significant concern.

Understanding Local Challenges

The primary objective of the Enun Challenge is to cultivate a workforce willing to invest in their local community. This is achieved through training initiatives and leveraging external talents to foster a circular business model. Various projects have emerged from this philosophy, encouraging local workers to stay and contribute to the region’s development. Thus, the Enun Challenge serves as an encouraging platform for individuals, entrepreneurs, and businesses eager to take on new ventures while addressing local challenges.

The participants will engage in brainstorming sessions, where innovative solutions for local issues will take shape. By connecting aspiring entrepreneurs with established businesses looking to diversify, enun aims to create a vibrant ecosystem of support and collaboration.

Project Details

The local problem-solving project will run from August 19, 2025, to September 28, 2025. The program consists of six online sessions, culminating in an initial meeting and a final presentation held at SUOMI itself. The fee structure offers a special price for the enun community: general admission is 7,000 JPY (tax included), while students enjoy a significantly reduced rate of 2,000 JPY.

Participants can expect a wealth of benefits, including one-day access to SUOMI’s sauna and co-working amenities (valued at 3,820 JPY) or exclusive merchandise from Decoré, a variety of networking opportunities, and an engaging post-presentation social gathering with light refreshments.

Key Player: Decoré Inc.

The project will also feature insights from Hiroichiro Ishihara, the CEO of Decoré Inc., a company dedicated to enhancing lifestyles through a broad spectrum of services. Decoré has recently launched initiatives supporting employment for individuals with disabilities, encapsulating a mission to improve the quality of daily life and contribute to community well-being.

Discover SUOMI

SUOMI is more than just a space; it represents a new model of community engagement where individuals can experience tranquility, foster connections, and delve into their own personal and professional growth. Located conveniently close to Matsue’s downtown area, it offers a panoramic view of Lake Shinji, creating a serene and inspiring environment.

Who We’re Looking For
The Enun Challenge is ideal for individuals who wish to:
1. Deepen their understanding of local community issues.
2. Connect across different sectors, industries, and generations.
3. Develop creative and innovative thinking skills.
4. Explore entrepreneurship or side-job opportunities.
5. Experience the unique sauna culture in Matsue while rekindling their love for the area.

With the support of Workat Inc., which actively participates in community empowerment projects and coworking space management, the Enun Challenge is poised to achieve its mission of revitalizing Matsue’s local economy and fostering a strong, interconnected community.

For more information or to register, interested parties can visit the official website of enun and immerse themselves in a transformative experience.

Conclusion

The Enun Challenge at SUOMI promises to be a catalyst for change within the Matsue area, drawing together creative minds eager to craft a brighter future for their community. Whether you are a local or someone curious about Matsue, this initiative encourages all to explore, connect, and grow together.