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The Return of the Beloved 'Play with Me!' Teddy Bear

After a hiatus of seven years, the cherished 'Play with Me!' Teddy Bear is making its triumphant return. Manufactured by Sekiguchi Co., Ltd., located in Tokyo and led by President Yoshitaka Yoshino, this beloved plush toy is set to be released on December 5, 2025. Furthermore, four vibrant new variations of mascot keychains will also launch, giving fans fresh options for their collections.

What is 'Play with Me!' Teddy Bear?

The 'Play with Me!' Teddy Bear showcases a unique, slouchy design that allows for a myriad of playful poses—from sitting up to lying down. Its soft, fluffy texture coupled with a comforting weight makes it a delight to hold—ensuring a cozy embrace that feels all the more inviting. This teddy bear certainly seems to invite affection with its charming demeanor, compelling anyone to want to cuddle it.

Originally launched in 2018, the 'Play with Me!' Teddy Bear quickly sold out. The decision to reintroduce this cuddly friend stems from numerous customer requests and the enthusiasm from Sekiguchi employees who are also fans of the product. After listening to this overwhelming feedback, the company decided it was time to bring it back.

New Keychain Designs

In conjunction with the teddy bear's return, Sekiguchi is also unveiling a new line of mascot keychains available in four colors: Brown, Beige, Gray, and White. Each color has been carefully selected to reflect the soothing aesthetic of the 'Play with Me!' Teddy Bear. The White version will be available exclusively through the Sekiguchi online shop.

These keychains feature a perfect size, making them ideal for outings. With a convenient ball chain attached, they can be easily fastened to bags or used to add flair to one's fashion style.

A Toy for Everyone

The 'Play with Me!' Teddy Bear is designed to be adored by people of all ages and genders. Sekiguchi aims to produce toys that resonate with memories and emotions, suitable for any situation.

Release Dates

• - Pre-Sale: December 5, 2025

- Available through the Sekiguchi official online shop, with reservations accepted prior. Shipping will begin after December 12, 2025.
- Stores participating in the pre-sale will be announced soon.

• - General Sale: December 12, 2025

- Available at character goods retailers and online shops across the country.

Product Details

• - Product Name: 'Play with Me!' Teddy Bear

- Size: Approximately H12 x W14 x D31 cm
- Price: 3,600 JPY (excluding tax) / 3,960 JPY (including tax)

• - Product Name: 'Play with Me!' Teddy Bear Mascot Keychain

- Colors: Light Brown, Beige, Gray, White
- Size: Approximately H8 x W10 x D17 cm
- Price: Each keychain is 2,500 JPY (excluding tax) / 2,750 JPY (including tax)

For more information, visit the official Sekiguchi website:

• - Sekiguchi Official
• - Follow Sekiguchi on social media for updates: Instagram | X

With a legacy of 107 years and a mission to connect the world with love and dreams, Sekiguchi continues to craft plush toys filled with care, from iconic characters to licensed merchandise. Get ready to welcome the return of this heartwarming teddy bear to your home!