#Japan #Tokyo #G-SHOCK #Casio #Yuto Horigome

Casio Announces Strategic Partnership with Yuto Horigome

In an exciting development for both the skateboarding and watch industries, Casio Computer Co., Ltd. has announced a partnership with renowned professional skateboarder Yuto Horigome. This collaboration signifies Casio’s strategic move to heighten the global visibility of its iconic G-SHOCK brand, which is celebrated for its innovative and resilient designs.

A Match Made in Skate Culture

Since he picked up a skateboard at the tender age of six, Yuto Horigome has made a name for himself within the skateboarding community, achieving numerous accolades at major competitions. His journey from a young skateboard enthusiast to a recognized figure in both competitive and street skateboarding has captivated many. Horigome’s ability to blend technical prowess with an artistic flair embodies the spirit of G-SHOCK, making this partnership a natural fit.

Through this ambassadorial agreement, Casio aims to not only support Horigome in his endeavors but to also amplify the reach of the G-SHOCK brand within the skateboarding culture. As skateboarding continues to evolve, particularly following its inclusion in the Olympic Games, Horigome’s influence is expected to play a significant role in promoting the unique lifestyle associated with skate culture.

Celebrating Creativity and Resilience

Horigome has developed a reputation for challenging norms and overcoming obstacles, aligning perfectly with the ethos of G-SHOCK, which prides itself on creating durable timepieces that can withstand the rigors of both life and sport. The partnership encourages young athletes and fans alike to adopt a relentless pursuit of their passions.

To commemorate this collaboration, a unique promotional visual has been crafted that showcases typography designed by VERDY, a close artistic collaborator with Horigome. Additionally, a special video production orchestrated by THIRTY 3 MAGAZINE—their esteemed position within street culture and fashion further elevating the promotional efforts—has made its debut across Casio's official social media platforms. This multimedia approach illustrates a commitment to presenting watchmaking and skate culture as interwoven narratives, engaging a diverse audience.

Supporting Future Generations

Horigome shared his enthusiasm about the partnership: “I am excited to be able to partner with G-SHOCK. I want to continue taking on challenges in my own way, and at the same time support the next generation.” This sentiment is not only reflective of his personal ambitions but also highlights a core component of the partnership’s mission. Horigome aims to inspire younger skaters to embrace their journey, confront challenges, and pursue their dreams relentlessly.

The ambassadorial partnership is set to promote fresh perspectives and expand the cultural dialogue surrounding skateboarding and timekeeping. G-SHOCK, in conjunction with Horigome, will embark on initiatives geared towards further recognition of skate culture, thereby encouraging collaboration between fashion, sport, and personal expression.

Conclusion

In conclusion, the collaboration between Casio and Yuto Horigome presents an exciting opportunity to explore and promote the synergies between skateboarding and high-quality watchmaking. Through innovative campaigns and continued support of skate culture, both Casio and Horigome look forward to inspiring passion and resilience in their respective communities worldwide. With this partnership, the G-SHOCK brand is primed to thrive in new and exciting ways, encouraging audiences to push the boundaries just as Horigome does on his skateboard.