Introducing the Limited Edition 'MERLO' Series by HIROKO HAYASHI
HIROKO HAYASHI, a brand under the World Group, renowned for combining elegance and playful spirit in leather goods and bags, is excited to announce the limited edition release of its celebrated series,
'MERLO', inspired by the lovely Eurasian Blackbird. This exclusive launch is set for
February 11th, 2023, with an early reservation period at the Nihonbashi Mitsukoshi from
January 23rd to February 3rd.
About HIROKO HAYASHI
Founded and inspired by the creativity of designer Hiroko Hayashi, the brand emphasizes crafting high-quality leather goods that resonate with people of all ages, genders, and nationalities. Their commitment to excellence is reflected in each piece, meticulously finished in Japan using premium leather.
The Crow Thief: MERLO
The
Eurasian Blackbird, often seen across European streets, is famed for its beautiful singing and charming appearance, characterized by its vivid contrast of bright yellow encircling the dark eyes. First introduced in 2020, the
'MERLO' collection has gained extraordinary popularity, often selling out quickly each spring. With every new season, the series is updated with fresh colors and items to meet the expectations of eager customers.
This spring's edition will again be in limited supply, set to hit stores on
February 11th. Given the series' high demand, it is critical for fans not to miss this opportunity.
Release Schedule
General Release
- - Release Date: February 11, 2023
- - Where to Buy: HIROKO HAYASHI stores and online store.
Early Reservation
- - Reservation Period: January 23 – February 3, 2023
- - Store: HIROKO HAYASHI Nihonbashi Mitsukoshi
Location: 1-4-1 Muromachi, Chuo-ku, Tokyo, Mitsukoshi Main Building 4F.
- - Reservation Method: Apply via store or phone.
- - Contact: TEL 03-3272-8339
Customers completing their reservations and picking up their orders between
February 4th and 15th will receive 10 times the usual points in the World Premium Club for their purchases.
Additionally, from
February 4th to 10th, the Nihonbashi Mitsukoshi store and the World Online Store will hold an
exclusive pre-launch for the series.
Product Lineup
1.
Croissant Bag
Price: ¥75,900 (tax included)
Size: 260 × 130 × 100 mm
2.
Mini Long Wallet
Price: ¥48,400 (tax included)
Size: 185 × 95 mm
3.
Multi Wallet
Price: ¥40,700 (tax included)
Size: 145 × 95 mm
4.
Zippered Bifold Wallet
Price: ¥40,700 (tax included)
Size: 110 × 110 mm
5.
Bifold Wallet
Price: ¥40,700 (tax included)
Size: 90 × 100 mm
6.
Card Case
Price: ¥20,900 (tax included)
Size: 115 × 80 mm
Store Information
Follow Us on Social Media
- - Instagram: @hiroko_hayashi_official
Brand Concept
HIROKO HAYASHI proposes bags and leather accessories that embody sophistication and a playful spirit. The belief that wallets should inspire graceful hand movements and bags should hold dreams and memories lies at the core of their philosophy.
Company Overview
- - Company Name: HIROFU Co., Ltd. (Subsidiary of World Group)
- - CEO: Yoshiko Sasaki
- - Location: 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526
3-1-31 Minami-Aoyama, KD Minami-Aoyama Building, Tokyo 107-0062