#Japan #Hiratsuka #fufu #Ken Takahashi #Hair Color Shop

Fufu Hair Color Specialist Opens in Hiratsuka

Fufu, renowned as the top hair color specialist brand in Japan, will open a new location on October 16, 2025, at the LUSCA Hiratsuka shopping center in Kanagawa Prefecture. Known for its extensive number of stores—over 140 nationwide and serving more than 4 million customers so far—Fufu aims to provide a blend of quality and affordability. On this grand opening, customers can enjoy an introductory price starting at ¥1,800 (tax included ¥1,980).

About Fufu

Fufu operates all its stores directly, ensuring consistent quality across the board. The company's philosophy, “A beautiful hairstyle for a cheerful daily life,” drives its commitment to high-quality service, including professional hair color treatments, high-qualitycoloring agents, and specially formulated shampoos and conditioners. Customers can expect a quick and convenient experience, with color application taking just about 60 minutes and no prior appointment necessary.

Diverse Color Options

One of Fufu’s standout features is the array of color choices available to clients. Experienced staff members select the appropriate coloring products tailored to each customer's hair type. The salon boasts high-quality oil gloss colors that are available at competitive prices—making it an excellent choice compared to top salons.

Relaxation and Comfort

While waiting for their hair color to set, customers can unwind with complimentary drinks and magazines, enhancing the overall experience. The salon also prides itself on its expert hand shampooing services provided by skilled professionals—ensuring a luxurious and enjoyable treatment.

Premium Products

Fufu emphasizes the importance of using high-quality products. Customers can experience Fufu's exclusive shampoo and conditioner, designed to deliver superior hair care results. Fufu also provides access to the latest beauty tools, including noteworthy hair oils and dryers, that linger in the hearts of beauty enthusiasts.

Exclusive Offers for First-Time Customers

As an incentive for newcomers, Fufu has introduced special promotional pricing:

• - Initial Offer Price: Starting from ¥1,800 (tax included ¥1,980)
• - Available for root touch-ups (¥3,080 tax included) or full coloring for short hair (¥4,180 tax included).
• - All prices include shampoo and treatment.

Starter Pass for New Customers

Fufu is also selling a limited-time “STARTER PASS”—ideal for first-time visitors, offering unlimited hair coloring for three months at ¥7,500 (tax included ¥8,250). This pass allows root touch-ups and part coloring unlimited access alongside exclusive perks such as 20% off various treatments and one free full coloring service during the validity period.

Additionally, the first 300 customers who book in advance will receive a complimentary sachet of Fufu's original shampoo and conditioner, “Fufu Care.”

Store Details

• - Store Name: Fufu Hair Color Specialist, LUSCA Hiratsuka
• - Opening Date: October 16, 2025
• - Location: 1-1, Takaracho, Hiratsuka, Kanagawa, 5th Floor of LUSCA Hiratsuka
• - Hours: 10:00 AM to 6:30 PM (last full color appointment at 6:00 PM)
• - Closed: None

About Fast Beauty Co., Ltd.

Founded on July 25, 2014, Fast Beauty operates as the parent company of Fufu and is led by CEO Ken Takahashi. With roots in Gunma Prefecture and a solid educational background from Hitotsubashi University, Ken has dedicated himself to providing customers with the finest hair coloring experiences. Since launching the first Fufu store in Nakano, Tokyo, in October 2014, the company plans to expand further internationally—in December 2024, the first overseas location will open in Bangkok, Thailand. Ken Takahashi has a goal of enabling as many people as possible to enjoy beautiful hair every day, fostering joy through excellent hair care services and product development.

For more information, visit the Fufu official website.