#Japan #Tokyo #DEAN & DELUCA #BRIEFING #PACKABLE PACK

Unveiling the 'PACKABLE 2WAY PACK'

On April 14th, DEAN & DELUCA, a premium food retailer based in Minato, Tokyo, will exclusively launch the 'PACKABLE 2WAY PACK'. This unique collaboration with BRIEFING, a renowned bag and luggage brand, showcases an exceptional blend of functional beauty and portability. As the fifth installment in their partnership, this backpack encapsulates the concept of seamlessly bridging daily life and travel.

Design and Functionality

The 'PACKABLE 2WAY PACK' is designed to provide high storage capacity while maintaining a compact and packable format. Customers will have a choice between two stylish colors: the classic black, synonymous with BRIEFING's brand identity, and a beige, frequently featured in collaborative designs. The backpack is lightweight, constructed from recycled nylon that not only enhances portability but also resists water, making it an ideal companion for various activities.

Key Features of the Backpack

1. Packable Design: The innovative packable feature allows users to fold the bag compactly and store it within itself. This increases convenience when traveling and minimizes clutter. Perfect as a secondary bag, it’s adaptable for hauling groceries, daily essentials, or souvenirs from your adventures.

2. Minimalistic Aesthetic: The minimalist design appeals to a wide demographic, allowing it to fit seamlessly into any environment. The square shape and generous capacity create an illusion of more space than appears at first glance.

3. Smart Storage Solutions: Internals and externals are equipped with multiple pockets, ensuring that all items, from small gadgets to everyday must-haves, can be organized effortlessly.

4. Comfortable and Practical: Mesh fabric is used in the shoulder straps to enhance breathability and reduce the strain on the body, ensuring comfort during extended use.

Everyday and Travel Companion

This versatile bag is designed to cater to both everyday needs and travel demands. Whether you find yourself on a weekend trip or doing groceries, the 'PACKABLE 2WAY PACK' transitions smoothly between functions. It can be carried like a traditional tote bag or worn as a backpack, ensuring that it meets the varying demands of its user.

Unique Side Pocket Design

For added practicality, the backpack includes an open side pocket perfect for stowing away a water bottle or an umbrella. This design elevates ease-of-use, ensuring you'll always have your essentials within reach.

Pricing and Availability

The 'PACKABLE 2WAY PACK' will be available for purchase at a price of ¥22,000 (including tax). It will be sold through the DEAN & DELUCA official online store and the BRIEFING official site, as well as select physical stores.

About the Brands

Founded in 1977, DEAN & DELUCA emerged from New York and has since established itself as a purveyor of gourmet food experiences, emphasizing the joy of exploring food cultures worldwide. Celebrated for their culinary offerings, DEAN & DELUCA has been a staple in Japan since 2003.

On the other hand, BRIEFING was born in 1998, focusing on true military aesthetics and high functionality in luggage. Celebrating its 25th anniversary in 2023, BRIEFING continues to evolve, expanding its lifestyle brand offerings to include golf and outdoor lines that embody practicality and style.

Conclusion

With the release of the 'PACKABLE 2WAY PACK', DEAN & DELUCA and BRIEFING invite you to experience a new standard in functional fashion. Ideal for those who appreciate quality, style, and practicality in their daily lives, this backpack is set to become a must-have accessory for any outing.