#Japan #Tokyo #L'Occitane #Provence #Oimachi Tracks

L'Occitane's New Chapter at OIMACHI TRACKS

L'Occitane, the renowned brand celebrated for capturing the essence of Provence, is set to open a brand new store at OIMACHI TRACKS on March 28, 2026. This highly anticipated location, directly connected to JR Ōimachi Station, promises to immerse visitors in the luxurious lifestyle inspired by the sunny landscapes of Southern France.

Concept: HAUTE PROVENCE

The store's design embodies the essence of Haute Provence, integrating natural materials with artisanal craftsmanship. Customers can expect a warm and inviting atmosphere infused with storytelling that illustrates the rich heritage of the brand. It aims to provide an immersive experience that stimulates the senses and showcases the beauty of L'Occitane’s products.

Store Features

Upon entering, visitors will encounter a dedicated entrance zone featuring a sink where they can enjoy seasonal products. Notably, the popular Amande Shower Oil, known for its almond oil infusions, will be available for testing. This hands-on approach encourages customers to experience the quality and appeal of the products firsthand.

Beyond the entrance, the expert zone invites guests to delve deeper into the offerings of L'Occitane's body care, face care, and hair care lines. Here, they can explore sensory discoveries at the signature round sink area, providing an interactive platform for discovering new routines. Personalized consultations utilizing skin and scalp measuring devices will guide customers to find the products best suited for their individual needs.

Limited Edition Launch Kits

To commemorate the grand opening, L'Occitane will offer exclusive limited edition kits. A mini hand cream collection will launch at a price of 6,600 yen (including tax), while the mini hand cream trio featuring Verbena, Cherry, and Shea will be available for 2,530 yen (including tax). However, these items will be available in limited quantities, so enthusiasts are encouraged to act quickly before they sell out.

Best-Selling Products

Another highlight is the relaunch of the beloved Amande Shower Oil, set to debut on March 25, 2026. This updated version, celebrating its 50th anniversary, boasts a blend of beauty oils, including almond oil, designed to enhance skin treatment during bathing. The product comes in various sizes: 75mL for 1,430 yen, 250mL for 4,070 yen, 500mL for 7,040 yen, and a refill option at 6,050 yen.

Personalized Care with Advanced Technology

To elevate the customer experience, L'Occitane is introducing skin and scalp assessments that analyze six and seven specific parameters, respectively. Customers will receive scientifically-backed insights into their skin and scalp conditions through images, numerical data, and graphs. Based on these findings, personalized self-care recommendations will be tailored to elevate their routine.

OIMACHI TRACKS Store Information

• - Opening Date: March 28, 2026
• - Location: TRACKS STREET – EAST Block 307, 3rd Floor, OIMACHI TRACKS, 2-1-17 Hirocho, Shinagawa-ku, Tokyo
• - Phone Number: 03-6303-7068
• - Business Hours: 10:00 AM - 8:00 PM

About OIMACHI TRACKS

OIMACHI TRACKS is a newly established mixed-use complex set to open on March 28, 2026, right next to Ōimachi Station. The facility will encompass a diverse range of functions, including commercial areas, hotels, residences, offices, cinemas, and spas, aiming to transform the area into a new urban landmark. With 81 stores available, OIMACHI TRACKS will meet the various needs of both daily life and special occasions.

L'Occitane Japan Co., Ltd. has proudly celebrated its 50th anniversary in 2026. Originating from the vibrant landscapes of Haute Provence, the brand remains devoted to its roots while delivering new beauty and luxury inspired by nature, artistry, and craftsmanship.