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Drift's Twilight x Drift Scent Collection: A Return to Forks

On September 14, Drift, renowned for its reimagining of scents for both car and home, launched its latest fragrance collaboration—Twilight x Drift. This unveiling follows the phenomenal success of the John Wick x Drift pack, which became a top seller in the brand's catalog. The new collection envelops fans in a deeply immersive scent journey inspired by the captivating world of The Twilight Saga.

Drift has a unique reputation for crafting fragrances that resonate with cherished moments and beloved stories. The Twilight x Drift collection aims to blur the boundaries between fragrance and pop culture fandom, allowing consumers a novel way to indulge in their passions. It skilfully encapsulates the romance, mystery, and nostalgia associated with the town of Forks, Washington—a key backdrop in the saga—transporting fans into the realm of eternal love that the series embodies.

The carefully curated fragrance begins with enticing notes of rich plum butter and luminous moon flower, creating an instantaneous allure. Soft vanilla velvet melds into a base note that evokes Twilight woods, conjuring images of mist-cloaked forests, unforgettable road trips, and significant scenes that have captivated audiences for nearly twenty years. This complexity of scent is sure to resonate deeply with fans, inspiring a sense of nostalgia and connection to the Twilight universe.

Elena Lecue, Drift's Chief Marketing Officer, expressed that the collaboration serves to transform one of the most celebrated entertainment realms into a sensory experience that fans can engage with tangibly. She noted, “For fans, the fog-shrouded forest and the intensity of an all-consuming first love are as iconic as the story itself. We crafted this fragrance to convey those emotions that linger long after the last page is turned.” This approach signifies Drift's innovative path—creating scents that not only evoke memories but also generate new cultural connections through olfactory experiences.

Beyond the product itself, Drift has initiated a campaign that aligns with the atmospheric spirit of the season, launching through the Halloween period. This campaign features experiential samplings at the Forever Twilight in Forks Festival, coinciding with the launch on September 14. Additionally, Jackson Rathbone, known to fans as Jasper Hale, joins the celebration through a vlog-style Instagram series documenting his journey at the festival, showcasing how the Drift Car Freshener and Home Scent Diffuser fit into his return to Forks.

With its glamorous gothic romance and the moody ambiance that accompanies the Halloween season, The Twilight Saga naturally lends itself to a deeper cultural engagement—perfect for fans longing to revisit the series. Drift's ability to meet fans in these beloved experiences continues to illustrate how fragrance can forge profound cultural ties, while simultaneously inviting new audiences to discover their brand.

In 2026, the Twilight x Drift collection marks Drift's third major entertainment collaboration, following its successful launches with John Wick and Strawberry Shortcake. As the demand for these partnerships grows, Drift is set to continue exploring and enhancing iconic worlds through fragrances, with another exciting collaboration planned for launch before the year's end.

The Twilight x Drift collection will be available on drift.co for a limited time, featuring products tailored for both your car and home at varying price points. The car offerings include the Car Starter Kit—which features an inline scent subscription—and the Car Wood Gift Set, priced at $52. Meanwhile, home fragrance enthusiasts can enjoy the Home Scent Diffuser Starter Kit and Gift Set at $89, designed to transform any space into a serene experience reflective of the Twilight ambiance.

About Drift

Drift is committed to redefining fragrance experiences, merging minimalist design with high-quality ingredients. The company is focused on providing innovative subscription options for seasonal scents, ensuring a personalized atmospheric experience whether you're on the road or at home.

About Lionsgate

Lionsgate Global Products & Experiences connects audiences with iconic content, promoting engagement and additional revenue through live events, merchandise, and strategic collaborations. With a rich portfolio that includes project adaptations across various media, Lionsgate continues to thrive as a leader in storytelling and cultural engagement.

In celebration of cherished memories and the evocative power of scent, Twilight x Drift invites fans to experience the saga as never before, ensuring that the excitement and romance of Forks live on, one scent at a time.