RepTrak Announces Launch of Compass: A Revolutionary Reputation Intelligence Platform
RepTrak Revolutionizes Reputation Management with Compass
On June 29, 2025, RepTrak, a global leader in reputation intelligence for over two decades, unveiled its most advanced and scalable platform yet—RepTrak Compass. Set to launch in July, Compass offers communication leaders the power to actively shape their stakeholders' perceptions rapidly and with confidence.
Unlike a basic score, Compass is a truly integrated global solution for reputation intelligence. It merges RepTrak's extensive consulting expertise with AI-driven navigation, tailored for the dynamic environment of today’s stakeholders. As Chip Garate, Chief Product and Technology Officer at RepTrak, stated, “Compass is designed to provide leaders with timely, reliable insights that drive action.” This platform enables executives to assess their current standing with various stakeholder groups, identify emerging reputation risks, and pinpoint where action is needed, offering clarity and guidance rather than just data.
Built on two decades of rigorous reputation science and global benchmarking across more than 60 countries, Compass relies on some of the industry’s most significant foundations. The expertise RepTrak gained through advising top global brands is seamlessly integrated into this platform, ensuring comprehensive support for clients aiming to navigate their reputational landscape.
RepTrak has dedicated special thanks to its Client Advisory Board member companies, part of the Fortune 500, whose invaluable advice has been instrumental in shaping Compass. Their contributions have ensured that the platform meets the real-time needs of today’s reputation leaders.
A New Era for Reputation Leadership
Compass signals not just progress; it represents the future of reputation leadership. By integrating knowledge and action across geographic boundaries, stakeholder groups, and leadership levels, it equips today’s teams to lead confidently and with transparency.
Key Features of Compass:
1. Multistakeholder Monitoring and Prioritization: Offers ongoing visibility into employee, policy maker, media, investor, customer, and informed public perceptions at both local and global levels.
2. Executive Reporting Tools: Provides clear, concise data visualizations and actionable recommendations that facilitate informed decision-making for executives and board members.
3. Global Industry and Peer Benchmarking: Accurately positions your reputation concerning global competitors, industry standards, and regulatory expectations.
4. Integrated Global Advisory Partnership: Each Compass client receives a direct strategic advantage through RepTrak’s global advisory team—a partner transforming data into action across all regions.
5. AI-Assisted Navigation: Offers real-time, globally informed guidance to mitigate risks and enhance brand perception before issues escalate.
Upcoming Availability
Compass will officially launch in July, with a phased global rollout for RepTrak's clients. Early feedback from select users confirms that Compass is a game-changer, enabling organizations not only to monitor but also to proactively manage their reputations.
RepTrak invites communications, corporate affairs, brand, and reputation leaders worldwide to explore Compass and discover how it enables them to manage reputation actively rather than simply reporting on it. For a sneak peek of Compass and further information, visit www.reptrak.com/request-demo.
About RepTrak
As a world leader in reputation data and insights, RepTrak helps companies leverage reputation intelligence for a competitive edge. Their predictive insights allow subscribed companies to preserve value, optimize ROI, and amplify their positive societal impact. Combining advanced indicators with expert reputation advisory, RepTrak offers actionable analyses that align business objectives with stakeholders’ opinions across global markets and various sectors. Founded in 2004, RepTrak boasts the largest global reputation assessment database, collecting over one million ratings annually from CEOs, boards, and executives across more than 60 countries. For more information, please visit www.reptrak.com.
Topics Business Technology）
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