Hisense Unveils Its Vision for AI Technology at CES 2025 Exhibition
At CES 2025, Hisense, a leading global player in consumer electronics and home appliances, showcased its bold vision for the future centered on artificial intelligence. The company introduced revolutionary advancements in display technologies with its new TriChroma LED television and a stunning 136-inch MicroLED display, accompanied by intelligent home solutions that redefine user experiences.
Hisense has built a reputation over more than 55 years of innovation, consistently reshaping expectations across various sectors from home entertainment to smart appliances. The year 2024 marked a significant milestone for the brand, solidifying its dominance in the television market. In the third quarter, Hisense captured an impressive 63.4% share of global shipments in the 100-inch and larger category, affirming its leadership in large-screen televisions. Additionally, Hisense's strategy in producing premium televisions paid off, as they secured second place with a 24% share of the high-end television market, showcasing the brand's commitment to excellence.
Central to Hisense’s future strategy is the integration of artificial intelligence. Their patented Hi-View AI Engine optimizes image and sound quality in real-time, providing users with a personalized viewing experience. This advanced functionality allows users to receive tailored content recommendations and access integrated search and entertainment options directly through their televisions.
Hisense’s focus on smart design is a catalyst for innovation across the home, enhancing convenience and efficiency for consumers worldwide. Their product line includes smart appliances that can provide recipe suggestions and air conditioners that seamlessly integrate into smart home ecosystems.
The company’s relentless push for advancements in display technology continues to set new standards. Hisense's new RGB local dimming technology employs independent LED chips for red, green, and blue to offer unparalleled brightness, contrast, and color accuracy, achieving 97% coverage of the BT.2020 color space. Moreover, the brand's latest 136-inch MicroLED display boasts astonishing precision with self-emitting pixels, combining brightness up to 10,000 nits, thus paving the way for the next decade of display advancements.
Partnerships play a vital role in Hisense's global growth strategy. The brand has a long-standing affiliation with FIFA, allowing it to connect sports fans worldwide with their favorite events. Hisense recently announced its sponsorship for the FIFA Club World Cup 2025™, introducing a brand campaign titled "Own the Moment." This campaign motivates individuals to embrace life's challenges with confidence and decisiveness, resonating with sports enthusiasts everywhere.
As the first brand to unveil the FIFA Club World Cup 2025™ trophy at CES on January 7, 2025, Hisense is set to enhance memorable moments for sports fans globally, affirming its position as a leader in technological innovation.
From extraordinary display realism to AI-enabled appliances, Hisense is committed to delivering innovations that enhance the quality of everyday life. Attendees can explore these latest breakthroughs at CES 2025, which runs from January 7-10, at the Las Vegas Convention Center, Central Hall, Booth 16625. For more information, visit Hisense's global website.
About Hisense: Hisense is a global leader in home appliances and consumer electronics. According to Omdia, Hisense ranks second globally in overall television shipments and first in shipments of televisions with a diagonal greater than 100 inches. With rapid expansion, the company operates in over 160 countries, specializing in multimedia products, appliances, and intelligent IT information services.
Hisense has built a reputation over more than 55 years of innovation, consistently reshaping expectations across various sectors from home entertainment to smart appliances. The year 2024 marked a significant milestone for the brand, solidifying its dominance in the television market. In the third quarter, Hisense captured an impressive 63.4% share of global shipments in the 100-inch and larger category, affirming its leadership in large-screen televisions. Additionally, Hisense's strategy in producing premium televisions paid off, as they secured second place with a 24% share of the high-end television market, showcasing the brand's commitment to excellence.
Central to Hisense’s future strategy is the integration of artificial intelligence. Their patented Hi-View AI Engine optimizes image and sound quality in real-time, providing users with a personalized viewing experience. This advanced functionality allows users to receive tailored content recommendations and access integrated search and entertainment options directly through their televisions.
Hisense’s focus on smart design is a catalyst for innovation across the home, enhancing convenience and efficiency for consumers worldwide. Their product line includes smart appliances that can provide recipe suggestions and air conditioners that seamlessly integrate into smart home ecosystems.
The company’s relentless push for advancements in display technology continues to set new standards. Hisense's new RGB local dimming technology employs independent LED chips for red, green, and blue to offer unparalleled brightness, contrast, and color accuracy, achieving 97% coverage of the BT.2020 color space. Moreover, the brand's latest 136-inch MicroLED display boasts astonishing precision with self-emitting pixels, combining brightness up to 10,000 nits, thus paving the way for the next decade of display advancements.
Partnerships play a vital role in Hisense's global growth strategy. The brand has a long-standing affiliation with FIFA, allowing it to connect sports fans worldwide with their favorite events. Hisense recently announced its sponsorship for the FIFA Club World Cup 2025™, introducing a brand campaign titled "Own the Moment." This campaign motivates individuals to embrace life's challenges with confidence and decisiveness, resonating with sports enthusiasts everywhere.
As the first brand to unveil the FIFA Club World Cup 2025™ trophy at CES on January 7, 2025, Hisense is set to enhance memorable moments for sports fans globally, affirming its position as a leader in technological innovation.
From extraordinary display realism to AI-enabled appliances, Hisense is committed to delivering innovations that enhance the quality of everyday life. Attendees can explore these latest breakthroughs at CES 2025, which runs from January 7-10, at the Las Vegas Convention Center, Central Hall, Booth 16625. For more information, visit Hisense's global website.
About Hisense: Hisense is a global leader in home appliances and consumer electronics. According to Omdia, Hisense ranks second globally in overall television shipments and first in shipments of televisions with a diagonal greater than 100 inches. With rapid expansion, the company operates in over 160 countries, specializing in multimedia products, appliances, and intelligent IT information services.
Topics Consumer Technology）
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