Deliciously New: The Launch of the Taiwan-Style Lu Braised Pork Cheese Burrito

Seven-Eleven Japan Launches New Taiwanese-Style Burrito

As the temperatures begin to drop, signaling the arrival of fall, Seven-Eleven Japan is excited to launch their latest product: the Taiwan-Style Lu Braised Pork Cheese Burrito on September 16, 2025. This innovative burrito is designed for those craving the warmth of a hearty meal while providing a unique taste experience that brings together the best of Taiwanese cuisine with a comforting twist.

A Flavorful Filling Inspired by Classic Taiwanese Cuisine

The burrito features a filling inspired by Lu Rou Fan, a beloved dish from Taiwan. This filling comprises pork that's been simmered in a flavorful sauce based on soy sauce and seasoned with spices, giving it a deliciously sweet-and-savory profile. With the addition of melting cheese, the burrito not only satisfies your hunger but also tantalizes your taste buds with its rich flavors.

Available for just 288 yen (tax included: 311.04 yen), this burrito is set to delight customers with a combination of creamy cheese and savory, spice-infused pork. As the burrito warms up, the flavors meld beautifully, creating a harmonious taste that’s perfect for the cooler months ahead.

Limited-Time Discount: Enjoy Autumn Savings on Burritos!

To celebrate the release of this exciting new burrito, Seven-Eleven will run a special promotional event: a 30 yen discount on all burritos from September 18 to September 24, 2025. This limited-time offer invites customers to try the new Taiwan-Style Lu Braised Pork Cheese Burrito alongside their favorites, making it a perfect occasion to enjoy the flavors of autumn.

During this promotional period, all burrito products will be available at a discounted price, allowing customers to savor their meal while enjoying savings.

Key Features of the Taiwan-Style Lu Braised Pork Cheese Burrito

1. Aromatic Pork Filling: Inspired by the popular Lu Rou Fan from Taiwan, the burrito's filling features finely minced pork seasoned with a rich, soy sauce-based marinade and aromatic five-spice powder.

2. Rich and Creamy Cheese: The burrito includes both Gouda and Cheddar cheese, which complements the pork and spices, adding a delightful creaminess that enhances the overall taste.

3. Craftsmanship You Can Taste: Seven-Eleven takes pride in its production process, from the careful mixing of dough to the handcrafted rolling of the burritos. This dedication to quality ensures that each burrito remains a bestseller, having captured the hearts of customers since 1983.

Experience a New Taste Sensation!

The Taiwan-Style Lu Braised Pork Cheese Burrito is more than just a meal—it's a comforting reminder of home-cooked favorites reimagined for convenience. Customers can easily heat it for a warm snack or meal anytime. Whether you're on the go or taking a moment to relax, this burrito is the perfect companion to savor the essence of Taiwanese culinary culture in a portable form.

Looking to enjoy the fall season to its fullest? Don't miss the chance to try the new burrito while it’s available, and take advantage of the limited-time discount to explore other burrito flavors as well.

Note: Prices may vary by store and are indicated with a light tax rate of 8% included. Availability is subject to store limits and can vary by region.