Yamashita Honki Udon Celebrates 20 Locations with Special Campaign

Celebrating a Milestone with a Special Offer

Yamashita Honki Udon is set to launch a special campaign to commemorate the remarkable achievement of reaching 20 locations across Japan.

Starting from June 30 to July 1, 2025, all menus will be offered at a 10% discount at every Yamashita Honki Udon restaurant. This initiative is not only a nod to the enduring support from the loyal customers but also a wonderful opportunity for first-timers to experience what makes this udon restaurant so beloved.

The Campaign Details

The promotional campaign will run for two days and applies to all outlets, including 24-hour locations of Yamashita Honki Udon. However, customers will need to order between 9 AM on June 30 and midnight on July 1 during the event at these specific locations to benefit from the special pricing. It's important to note that this discount applies to dine-in meals and cannot be combined with other offers, coupons, or promotional vouchers.

Yamashita Honki Udon's Journey

Founded in 2012 near Meguro Station, Yamashita Honki Udon is known for its dedication to crafting authentic Sanuki udon, a traditional Japanese noodle known for its chewy texture and robust flavors. After securing a licensing agreement in 2017, the restaurant brand expanded its influence with a strong focus on quality and customer satisfaction, acquiring trademark rights and establishing itself as a true culinary institution.

Utilizing specially selected wheat, the udon noodles are crafted and matured in-house to ensure premium quality. The broth is meticulously prepared with a base of kelp and bonito flakes, which adds a rich umami flavor complemented by a signature soy sauce blend.

The expansion of Yamashita Honki Udon has seen it grow not just in the Kanto region but also reach as far as Ibaraki and Tochigi in the Kanto area and plans for further expansion into Western Japan with a new store in Okayama slated for opening in 2024, followed by another in Hokkaido in April 2025. This unwavering commitment to bringing high-quality udon to more people demonstrates Yamashita's vision to share 'true udon' with both devoted fans and newcomers alike.

The 20th Store Opening

As part of this milestone celebration, on June 24, 2025, Yohashita Honki Udon will open its 20th outlet at Lala Terrace Kita-Ayase in Adachi Ward. This marks an exciting step in their growth journey, reflecting their dedication to bringing authentic and passionate udon creations to various regions of Japan.

Yamashita Honki Udon Locations

Today, Yamashita Honki Udon boasts 20 locations across Japan, including:

- Hokkaido: Yamashita Honki Udon COCONO SUSUKINO
- Tokyo: Yamashita Honki Udon Shibuya Namikibashi, Shibuya Center Street, Shibuya Dogenzaka, Kagurazaka, Shinjuku Sanchome, Shinjuku Kabukicho, Machida Ekimae, DECKS Tokyo Beach, Ikebukuro North Exit, and Lala Terrace Kita-Ayase
- Saitama: Yamashita Honki Udon Omiya East Exit, Aeon Lake Town Mori, and Urawa Parco
- Kanagawa: Yamashita Honki Udon Yokohama Porta, Kawasaki Ginyugai, and Yokohama World Porters
- Tochigi: Yamashita Honki Udon Sano Premium Outlet
- Ibaraki: Yamashita Honki Udon Ami Premium Outlet
- Okayama: Yamashita Honki Udon Aeon Mall Okayama

For further details regarding store locations and menu offerings, you can visit the official website here.

About Garden Co., Ltd.

Founded with a mission to create spaces where happiness, energy, and smiles abound, Garden Co., Ltd. operates various businesses, including restaurants and real estate. They have successfully restructured and revived over 12 companies since their inception. In the restaurant sector, Garden runs 11 different brands, notably Yamashita Honki Udon, Ikkakuya Ramen, and Nikuzushi, among others. With a strategic plan to continue expanding their main brands, they aim to leverage locations near train stations for their growth.