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Rhone's Innovative Approach to Goal Setting

Every year, countless individuals set ambitious goals during January, only to see them fade away within weeks. Rhone, a dynamic performance apparel brand, is on a mission to change this narrative with the introduction of their groundbreaking initiative, "12 Pursuits by Rhone." Launching in January 2026, this program integrates goal setting with an immersive lifestyle experience that prioritizes actionable steps over unattainable perfection.

The Essence of 12 Pursuits

The foundational concept of 12 Pursuits is rooted in a framework that Rhone's team has embraced internally for years. It centers around twelve core pursuits—six focusing on mental fortitude and six on physical well-being. Each month, team members immerse themselves in one pursuit, allowing them to cultivate balance, foster reflection, and promote personal growth.

The initiative is designed to inspire participants not only to set but also to track and achieve meaningful goals throughout the year. By emphasizing daily, manageable actions, Rhone shifts the focus from perfection to consistency, promoting the idea that progress is about being better today than yesterday.

Engagement and Community Building

In alignment with their commitment to community wellness, Rhone is working with HLoveCo—a people-first agency—to bring this initiative to a broader audience. Together, they plan to blend Rhone's Mental Fitness philosophy with engaging monthly activities, creating an environment where participants can truly embrace the concept of personal growth.

In the past year, Rhone has actively engaged with its audience through over 35 events focused on Mental Fitness, drawing in more than 3,000 attendees. These events have featured renowned speakers and took place at some of New York’s most iconic venues, such as Hudson Yards and Rockefeller Center. Rhone also orchestrated over 100 in-store events that welcomed community members to gather, connect, and reflect—reinforcing the idea that Mental Fitness is a daily practice.

Monthly Themes for Lasting Change

Each month of the year in the 12 Pursuits program is dedicated to a specific theme intended to cultivate a particular aspect of well-being:

• - January: Perspective - Create space to reset and view your life more clearly.
• - February: Sleep - Recognize rest as essential for recovery and rejuvenation.
• - March: Nutrition - Understand the effect of food on your emotions and energy levels.
• - April: Nature - Rediscover the calming influence of the great outdoors.
• - May: Breathwork - Enhance awareness and relaxation through controlled breathing.
• - June: Social Connection - Build meaningful relationships that support your journey.
• - July: Hydration - Prioritize water intake as a core component of health.
• - August: Movement - Establish a consistent physical routine that suits your lifestyle.
• - September: Learning - Foster curiosity and embrace opportunities for growth.
• - October: Play - Rediscover joy and creativity as a necessary part of life.
• - November: Gratitude - Cultivate a mindset that acknowledges the positive aspects of life.
• - December: Service - Use your skills to make a significant impact on others.

The Future of 12 Pursuits

The co-founders of Rhone, Nate and Ben Checketts, regard 12 Pursuits as a heartfelt invitation to their community, promoting an accessible approach to holistic health that resonates with everyday experiences. As they explain, “The 12 Pursuits is our love letter to the Rhone community, sharing values that guide our movement, training, and connections.”

The venture is set to evolve in its second year, deepening community engagement and spotlighting the impact of each month’s focus.

About Rhone

Founded in 2014, Rhone takes pride in creating performance-driven apparel made for individuals dedicated to their progress—both mentally and physically. With a relentless focus on innovation, style, and capability, Rhone's products are designed not just for the sake of aesthetics but to empower wearers on their journeys.

To learn more about '12 Pursuits' and join this unique initiative, visit Rhone's official website.