Maitong Sunshine and Qiannan Yunxiang Industry Collaborate on Cultural Tourism Development
Maitong Sunshine and Qiannan Yunxiang Industry Collaborate on Cultural Tourism Development
On June 5, 2025, a significant strategic cooperation agreement was signed between Maitong Sunshine Cultural Development Co., Ltd., a known entity in the cultural tourism sector, and Qiannan Yunxiang Industrial Development Co., Ltd.. This collaboration aims to establish a benchmark for integrating cultural tourism in the modern era, focusing particularly on the rich intangible cultural heritage (ICH) of the Qiannan region and enhancing ecological wellness.
The partnership centers around creating a unique cultural tourism experience blending ich inheritance with ecological wellness resources. The key features of this collaboration include:
Immersive ICH Research and Study Base
At the heart of this initiative is the development of an immersive research and study base that will highlight significant ICH projects such as Miao embroidery, silver jewelry, Dong minority grand singing, and traditional tea-making practices native to Qiannan. This base intends to utilize an innovative model of “living inheritance + research and study education,” ensuring that these ancient skills and traditions are preserved and passed down through generations.
The tea culture aspect will delve into traditional production techniques, specifically pertaining to Duyun Maojian tea. Visitors will have the chance to engage in interactive courses such as “Ancient Tea Making” and “Tea Ceremony Etiquette,” bringing the ceremonial and cultural significance of tea-making to life. Additionally, studios for ICH inheritors and digital exhibition spaces will be established to promote a seamless blend of traditional culture and contemporary educational practices.
Tea Tourism and Wellness Ecosystem
In addition to cultural immersion, the project will design a robust tea tourism and wellness ecosystem utilizing the abundant ecological tea garden resources of Qiannan Yunxiang Industry.
A thoughtfully crafted experience route titled “Tea Affairs Through the Seasons” will include activities like spring tea picking, summer retreats amidst tea mountains, autumn tea painting gatherings, and winter tea bath wellness sessions.
Furthermore, unique projects such as “Tea Field Yoga” and “Herb Dyeing Workshops” will be introduced, promoting health and mindfulness while engaging participants in enriching cultural practices. This integrated approach ensures a comprehensive experience loop where daytime tours of tea gardens will be complemented by evening ICH sessions, allowing guests to fully immerse themselves in both nature and culture.
About Maitong Sunshine
Maitong Sunshine Cultural Development Co., Ltd. has built its reputation on providing culturally rich tourism services. The company is focused on delivering unique cultural experiences for its guests, relying on a team with extensive background in art and education sectors. This solid foundation provides Maitong Sunshine with the necessary resources to develop and promote distinct cultural tourism products. Their offerings encompass a wide range of tourism services, alongside cultural and creative products and art exhibitions that aim to offer depth and insight into cultural narratives.
As Maitong Sunshine and Qiannan Yunxiang Industry embark on this ambitious partnership, the prospect of fostering a deeper connection between cultural heritage and ecological wellness stands to benefit not only the local community but also travelers seeking meaningful experiences in their explorations of China's rich cultural landscape.
This innovative approach showcases how embracing tradition can drive modern tourism, creating pathways for educational engagement and sustainable practices, ensuring that the heritage of Qiannan remains vibrant for generations to come.
Topics Travel）
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