#Japan #Gen Z #Tokyo #Suntory #CGO.com

CGO.com and Suntory Join Forces to Boost Dining-Out Opportunities for Youth

In an innovative move aimed at revitalizing the dining habits of young adults, CGO.com, a limited liability company based in Tokyo, has teamed up with Suntory Holdings Limited, a leading Japanese beverage and alcohol manufacturer. This strategic collaboration focuses on addressing the declining dining and drinking habits among the younger generation, particularly those in their 20s, who are exhibiting shifts in their values and preferences concerning dining out.

Identifying the Challenges

Suntory's market development division has recognized a growing concern regarding the trends among younger consumers. More specifically, they have noted a significant decline in dining out and drinking among the youth, largely due to evolving lifestyle choices. Many young adults claim to prefer other activities over dining out, making it difficult for traditional marketing strategies to motivate their engagement with restaurants.

As it becomes increasingly crucial to retain existing customers while also attempting to attract younger patrons, both CGO.com and Suntory understood that gathering genuine insights into this demographic's behavior was imperative. They acknowledged the need to design effective promotional tactics driven by a deep understanding of contemporary youth culture.

The Young Adults Project

To combat these challenges, the “Young Adults Project” was initiated. This project aims to facilitate a comprehensive understanding of the values and decision-making processes of young adults regarding dining out. Through this initiative, CGO.com and Suntory aim to connect the dots between awareness, visits, and repeat patronage in a way that aligns with the preferences of Gen Z.

CGO.com commits to supporting Suntory in amplifying the dining demand among the Z generation by 2026. This will involve taking insights and knowledge gathered from young consumers and implementing practical support through effective promotional campaigns.

Innovative Insight Gathering

Utilizing their proprietary “Gyaru Style® Hearing” method, CGO.com will analyze the dining behaviors of Gen Z to identify the underlying factors that influence their choices. By pinpointing challenges faced by restaurants and proposing strategic directions based on these insights, CGO.com aims to curate promotional ideas that resonate with the youth, with the ultimate goal of luring them back to dining establishments.

The approach focuses on understanding the intricacies of young customers’ preferences, creating tailored strategies that make eating out appealing once again.

About CGO.com

Founded with the mission of elevating societal vibes, CGO.com converts social gaps into value and supports a variety of initiatives, from workshops to comprehensive outer branding strategies for companies. Their flagship service, “Gyaru Style Brainstorming®,” is an innovative program designed to tackle societal and corporate challenges by uncovering unique ideas.

With successful collaborations with over 120 entities, including Mitsubishi Pencil Co. and Tokyu Construction Co., CGO.com continues to support diverse organizations in fostering effective communication and enhancing their branding efforts. Their unique approach has been recognized extensively, earning features in major media outlets like NHK, Forbes Japan, and more.

About Suntory

Suntory, established in 1899, stands tall as one of Japan’s most significant beverage and alcohol manufacturers. Upholding the philosophy of “harmony between people and nature,” Suntory's diverse product range includes whiskey, beer, soft drinks, and health products. Embodying a spirit of “let’s try it,” Suntory has grown into a global player in the industry, continuing to innovate while expanding its operations worldwide.

For more information, visit Suntory's Official Website or CGO.com's Official Website.

In conclusion, the partnership between CGO.com and Suntory represents a vital step toward reinvigorating the dining culture among young adults, paving the way for more dynamic and engaging dining experiences tailored for the next generation.