Revamping Welfare Recreation Equipment for a Healthier Tomorrow

Major Revamp of Welfare Recreation Equipment

Toyomaru Industries, based in Nagoya, Aichi Prefecture, has undertaken a significant overhaul of its official website dedicated to welfare recreation equipment, marking an impressive decade since the last major update. This transformation shifts the focus from a traditional "selling products" approach to a newer philosophy of "selling aspirations." The aim is to promote health and prevent cognitive decline among the elderly through engaging and enjoyable exercise routines. This initiative targets elderly facilities, nursing homes, and care centers to provide mechanisms for developing exercise habits while having fun. In conjunction with this renovation, the company has also introduced the "Magireku Concept," declaring its commitment to revolutionize the future of welfare through the power of recreation.

Background of the Complete Overhaul

For over ten years, Toyomaru Industries has actively listened to the voices from welfare facilities, adapting to emerging challenges over time. The comprehensive redesign features improved visual appeal, making information easier to navigate and understand for users. Every aspect, from design to functionality, has been refined to enhance user experience.

A New Challenge: Selling Aspirations

The company has shifted from merely selling devices to engaging customers with storytelling that delivers joy. By creating elements that encourage elderly individuals and those with disabilities to "want to do" and "want to continue" their activities, Toyomaru Industries aims to bring smiles and health to the welfare sector.

Highlighting Innovative Welfare Recreation Devices

One of the standout devices is the "Aerobic Training Tarepachi!" which connects the motion of pedaling with the excitement of pachinko balls flying out. This device has received significant attention at exhibitions and promises to engage users while naturally fostering an exercise routine. Another notable innovation is the "Komakoma Club with Fuyumi Sakamoto," which tailors a popular pachinko model for welfare use in partnership with the renowned enka singer. The multi-media experience blends music and visuals to enhance enjoyment and motivation.

Launching the Magireku Concept

With the introduction of the energetic "Trepachi! Table," the focus has shifted from obligatory recreation to enticing choices. This "serious recreation" perspective aims to invigorate both body and mind, offering new habits to enrich life through recreational activities in welfare environments.

Invitation for Partnerships

Although Toyomaru Industries has sold its welfare recreation equipment for over a decade, awareness remains limited. However, each exhibition garners significant interest, and inquiries have been steadily increasing. The company is currently seeking partners and distributors to collaborate in this venture. Interested parties are encouraged to reach out for more information.

Comment from the Company’s Leadership

At Toyomaru Industries, the pursuit of fun through gaming devices has been our foundation. Currently, we are channeling that energy into the realm of welfare. It fills us with pride to help elderly individuals and those with disabilities find joy and movement in their everyday lives through our products.

The Future Business Division is not just about manufacturing goods; it’s about creating experiences that encourage users to engage and continue their activities. We are committed to listening to the needs of the field as we work together to build a forward-thinking approach to welfare.

Looking Ahead

Going forward, Toyomaru Industries plans to continue exploring unique intersections such as "pachinko x welfare" and "entertainment x health" to provide fresh options for elderly and care facilities. Collaborating with distributors and media, the company aims to accelerate its efforts to transform the future of welfare.

Explore more on the official website of Toyomaru Industries' Future Business Division: Toyomaru Industries.