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Comarch Recognized as a Leader in Loyalty Platforms

On December 9, 2025, Comarch, a global provider of IT solutions and services, proudly announced its recognition as a strong performer in the Forrester Wave™: Loyalty Platforms Q4 2025 report. This evaluation by the independent research firm Forrester, which was authored by John Pedini, highlights the top players in the loyalty platform space, aiding professionals in selecting the right partner for their needs.

Strategic Vision

According to Forrester's report, "Comarch is best suited for global multi-brand enterprises operating in multiple regions needing expertise in transport, fuel retail, and financial services." This demonstrates Comarch’s broad-ranging capabilities to support complex business environments effectively. Furthermore, the report notes that Comarch views loyalty technologies as a catalyst for enhancing customer experience and marketing strategies. The emphasis on automation, artificial intelligence, and modularity reflects a modern approach to loyalty solutions.

Community Engagement and User Interaction

In this evaluation, Comarch scored the highest possible points in the community criterion, demonstrating its strong engagement with users. The report states that "Comarch has an exceptionally robust program of live events and a vast online community where users can learn and discuss best practices." This commitment to community engagement not only enriches user knowledge but fosters innovation as users share experiences.

Sami Nachawati, Director of Consulting at Comarch, stated, "We believe that our placement in the Forrester Wave ranking showcases our unwavering commitment to technical excellence and strategic alignment with the evolving needs of global enterprises. Our focus on utilizing artificial intelligence and ensuring a modular, highly customizable platform provides our clients with the flexibility necessary to deliver an outstanding customer experience."

Accessing the Full Report

For those interested in reviewing the complete assessment and learning more about Comarch's positioning, the full Forrester Wave™ Loyalty Platforms report for Q4 2025 can be accessed here. It’s important to note that Forrester does not endorse any company or product mentioned in its published research and advises choosing products based on thorough research.

About Comarch

Founded in 1993 in Krakow, Poland, Comarch has grown to become one of Europe's largest IT companies, delivering projects for leading brands across major economic sectors. Their services are leveraged by tens of thousands of prominent brands in over 100 countries on six continents, including Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, and Heathrow Airport. The company continues to push technological boundaries while ensuring customer satisfaction and success.