Exciting Launch of AJUGA Brand by Chihiro Kondo on ZOZOTOWN
On November 13, 2025, the long-awaited fashion brand AJUGA, created by the popular model and talent Chihiro Kondo, made its debut on ZOZOTOWN. This launch comes with exciting promotions, including a two-day coupon event, designed to celebrate the brand's arrival in the online marketplace.
AJUGA's brand ethos revolves around simplicity and timelessness. The essence of AJUGA can be encapsulated in the notion of creating pieces that captivate the eye while effortlessly standing the test of time. Each item is envisioned to satisfy your personal style, providing comfort and elegance that never fades, regardless of passing trends.
In the hustle and bustle of daily life, AJUGA embodies unwavering beauty that resonates with your presence. The brand emphasizes styles that you can wear daily, with thoughtful attention to materials and silhouettes that exude an unparalleled sense of calm and sophistication.
Each piece in the AJUGA collection boasts high-quality craftsmanship with an emphasis on functionality and style. The goal is to produce clothing that not only looks flawless but also complements the wearer’s movements, ensuring that wearing AJUGA fills you with pride for who you are today.
As time progresses, these garments are designed to remain in your wardrobe, showcasing a blend of refinement and adaptability.
To mark the opening of AJUGA, ZOZOTOWN will be offering a special promotion. Beginning at noon on November 13 and ending on November 14, customers can enjoy a discount of 2,000 yen off any item when their total exceeds 6,000 yen (including tax).
- Herringbone Wool Tweed Jacket: ¥27,500 (Colors: Gray, Camel, Size: FREE)
- Velvet Long Sleeve Cut: ¥6,600 (Colors: Black, White, Brown, Size: FREE)
- Herringbone Wool Tweed Wide Pants: ¥16,500 (Colors: Gray, Camel, Sizes: S, M)
- Crescendo Hoop Earrings: ¥3,960 (Colors: Gold, Silver, Size: ONE SIZE)
- 2-Way Volume Trench Coat: ¥35,200 (Colors: Camel, Navy, Size: FREE)
- And more!
Chihiro Kondo was born on December 15, 1989, in Okayama Prefecture. She is a prominent model and talent with over 3.6 million followers across social media platforms. In August of the previous year, she welcomed her third child. Currently, she actively participates in various genres of media, spanning fashion magazines to variety shows, while also engaging in product planning and development as part of her entrepreneurial endeavors.
Founded in 2004, SHIFFON is a multifaceted business based in Minato Ward, Tokyo, offering a wide range of products from retail and OEM/ODM services to sports lifestyle apparel. The company aims for innovation in the apparel industry by addressing both adult and children's clothing lines, school supplies, and other diverse offerings. SHIFFON is committed to transforming industry standards and creating new value through unique supply chains and comprehensive strategies.
For further details, customers can visit the official AJUGA website or their social media channels:
This launch represents not just the introduction of a new brand, but also the potential reshaping of modern women's wardrobe choices by providing stylish, high-quality pieces that resonate with the essence of individual pride and comfort.
Brand Concept of AJUGA
AJUGA's brand ethos revolves around simplicity and timelessness. The essence of AJUGA can be encapsulated in the notion of creating pieces that captivate the eye while effortlessly standing the test of time. Each item is envisioned to satisfy your personal style, providing comfort and elegance that never fades, regardless of passing trends.
In the hustle and bustle of daily life, AJUGA embodies unwavering beauty that resonates with your presence. The brand emphasizes styles that you can wear daily, with thoughtful attention to materials and silhouettes that exude an unparalleled sense of calm and sophistication.
Each piece in the AJUGA collection boasts high-quality craftsmanship with an emphasis on functionality and style. The goal is to produce clothing that not only looks flawless but also complements the wearer’s movements, ensuring that wearing AJUGA fills you with pride for who you are today.
As time progresses, these garments are designed to remain in your wardrobe, showcasing a blend of refinement and adaptability.
ZOZOTOWN Launch Campaign
To mark the opening of AJUGA, ZOZOTOWN will be offering a special promotion. Beginning at noon on November 13 and ending on November 14, customers can enjoy a discount of 2,000 yen off any item when their total exceeds 6,000 yen (including tax).
- - Campaign Period: November 13, 2025, 12:00 PM to November 14, 2025, 11:59 PM.
- - Featured Collection: AJUGA will showcase a stunning lineup of products. Here are a few selected items:
- Herringbone Wool Tweed Jacket: ¥27,500 (Colors: Gray, Camel, Size: FREE)
- Velvet Long Sleeve Cut: ¥6,600 (Colors: Black, White, Brown, Size: FREE)
- Herringbone Wool Tweed Wide Pants: ¥16,500 (Colors: Gray, Camel, Sizes: S, M)
- Crescendo Hoop Earrings: ¥3,960 (Colors: Gold, Silver, Size: ONE SIZE)
- 2-Way Volume Trench Coat: ¥35,200 (Colors: Camel, Navy, Size: FREE)
- And more!
About Chihiro Kondo
Chihiro Kondo was born on December 15, 1989, in Okayama Prefecture. She is a prominent model and talent with over 3.6 million followers across social media platforms. In August of the previous year, she welcomed her third child. Currently, she actively participates in various genres of media, spanning fashion magazines to variety shows, while also engaging in product planning and development as part of her entrepreneurial endeavors.
About SHIFFON Corporation
Founded in 2004, SHIFFON is a multifaceted business based in Minato Ward, Tokyo, offering a wide range of products from retail and OEM/ODM services to sports lifestyle apparel. The company aims for innovation in the apparel industry by addressing both adult and children's clothing lines, school supplies, and other diverse offerings. SHIFFON is committed to transforming industry standards and creating new value through unique supply chains and comprehensive strategies.
For further details, customers can visit the official AJUGA website or their social media channels:
- - Official Site: AJUGA Official
- - Instagram: AJUGA Instagram
- - YouTube: AJUGA YouTube
- - TikTok: AJUGA TikTok
This launch represents not just the introduction of a new brand, but also the potential reshaping of modern women's wardrobe choices by providing stylish, high-quality pieces that resonate with the essence of individual pride and comfort.
Topics Consumer Products & Retail）
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