#United States #Kissimmee #BUBBA #SCORETRACKER #MLF

Introducing SCORETRACKER® LIVE

At the highly anticipated ICAST 2026 event, BUBBA® and Major League Fishing (MLF) made waves by launching SCORETRACKER® LIVE, a game-changing feature that allows fishing enthusiasts and tournament organizers to participate in real-time tournament scoring via the BUBBA® app. After being tested rigorously since its introduction at ICAST 2025, this innovative tool is now accessible to consumers, promising to transform how anglers interact with tournaments.

What is SCORETRACKER® LIVE?

SCORETRACKER® is a revolutionary scoring platform that has historically elevated the excitement of professional bass fishing tournaments by providing fishing enthusiasts with live updates on leaderboard standings. Now, with SCORETRACKER® LIVE, participants of all skill levels can immerse themselves in the action, whether they are competitors, organizers, or fans. The feature enables tournament directors to easily host events, while anglers can track their standings live throughout their competitions, bringing a new level of engagement to fishing events.

Features and Benefits

The SCORETRACKER® LIVE platform integrates seamlessly with BUBBA®'s Smart Fish Scales, allowing participants to compete in various tournament formats, including:

• - Catch-Weigh-Release
• - Traditional Five-Fish Formats
• - Big-Fish Competitions
• - Scholastic and Community Team Events

Thanks to its user-friendly design, users can manage events through the BUBBA app, making it simple to create and oversee tournaments that everyone can enjoy. For fans and spectators, the app provides live-action visuals of tournaments, making it easier than ever to follow along and get excited about each catch.

Proven Track Record

BUBBA®’s Smart Fish Scale and app have clocked over 91,000 hours of live scoring during MLF events, including the prestigious Bass Pro Tour. This means SCORETRACKER® LIVE comes backed by extensive real-world testing, ensuring a reliable and engaging experience for all users.

Expanding the Connected Fishing Ecosystem

The launch of SCORETRACKER® LIVE isn’t just a standalone event; it’s part of BUBBA®’s broader strategy to enhance its fishing ecosystem. Alongside this launch, BUBBA® is also showcasing the new Pro Series Smart Bump Board that works in tandem with the app to capture fish lengths, providing even more ways to score tournament catches. Also featured is the BUBBA Tournament Weigh Station, a robust solution designed for tournament organizers, ensuring a professional set-up for weigh-ins.

MLF Pro Angler Skeet Reese remarked, “For over four decades of tournament fishing, I’ve watched SCORETRACKER® evolve. It has radically changed how anglers strategize and how fans engage with events. The launch of SCORETRACKER® LIVE is another leap forward in increasing excitement around tournament fishing—whether it’s at a major competition or a local club event.”

Experience it Live!

The public will get their first look at SCORETRACKER® LIVE during the ICAST Cup, which is set to take place on July 14, 2026, at Big Toho Marina in Kissimmee, Florida. Competing teams will provide the first opportunity for consumers to utilize this platform live in a catch-weigh-release tournament. In addition, attendees at ICAST can visit Booth #5139 for demonstrations of SCORETRACKER® LIVE, the Smart Bump Board, and the Tournament Weigh Station. Further demonstrations will be held in MLF's Booth #4620 on July 16 at 4 p.m.

Conclusion

BUBBA® and MLF are excited to bring SCORETRACKER® LIVE to the fishing community, allowing anglers to elevate their competition experience. By connecting organizers, competitors, and fans, this platform is redefining what it means to be part of a fishing tournament. For more details about SCORETRACKER® LIVE and additional BUBBA® products, visit BUBBA.com.