#Japan #Tokyo #SANYOCOAT #CARUSO #PITTI IMMAGINE

SANYOCOAT Strengthens European Presence with Major Trade Exhibits

SANYOCOAT, a coat specialty brand under Sanyo Shokai, is gearing up for an expanded international presence by participating in three major trade fairs in Europe in January 2026. This initiative is aligned with the growth strategy outlined in their mid-term management plan announced in April 2025, which emphasizes overseas expansion.

After a successful debut at the renowned Italian men’s fashion fair, PITTI IMMAGINE UOMO, in 2025 – where their products were well-received by international buyers – SANYOCOAT is returning to this year's event as a guest brand at the “J∞ Quality Factory Brand Project” booth. In addition, they will participate in a joint exhibition at the