Celebrating the Collaboration of LumiUnion and Honnoriya at Tokyo Station Event
On September 18, 2025, a remarkable event will take place at JR Tokyo Station, celebrating the third collaboration between the rice ball specialty shop Honnoriya and the idol group LumiUnion. This collaboration, following the rebranding of LumiUnion, promises fun-filled activities and exclusive merchandise, drawing fans from afar.
The celebration will be hosted at JAPAN RAIL CAFE TOKYO, where attendees will witness a two-part event featuring members of LumiUnion. In the first session, seven members will don uniforms from Honnoriya and act as 'one-day store managers.' Participants can purchase the special 'Oshimusubi Set' comprising of rice balls handpicked by their favorite member, as well as the popular 'Collaboration Rice Ball Ticket (LumiUnion Edition)' that sold out during previous events.
In the second session, all members will gather to host a tasting party for new rice ball products and a lottery draw centered on the collaboration. Attendees will experience the latest offerings before they hit the market. The excitement is palpable as fans are encouraged to celebrate the collaboration alongside the members.
Ticket details for the event are noteworthy. The entry for the first session will be open from 4:30 PM, while the second session slated for 7:30 PM will only be accessible to selected ticket holders. A unique aspect of the event is that payments will be accepted exclusively through electronic money like Suica, ensuring a quick and cashless experience. Attendees should be aware that they will need to charge their Suica cards in advance since cash charging will not be available at the venue.
Fans eager to join the second session will need to act quickly. A limited ‘Collaboration Rice Ball Ticket A & B Set’ will go on sale on September 15, with a total of 60 slots available for the tasting session. The items for sale include various exclusive rice ball combinations: 'Oshimusubi Set A' features grilled salmon, luxurious salmon roe, spicy pickled mustard leaf, and aged cod roe, while 'Oshimusubi Set B' presents chicken with burdock, Hidaka kelp, shrimp tempura, and Japanese-style tuna mayo. Each selection will be offered only for takeout.
The event has specific guidelines to ensure everything runs smoothly. Photography will be allowed during designated times in both sessions, and fans are asked to focus on capturing memories of the performers. Meeting and greeting members, including photos and autographs, will not be permitted to maintain a structured environment. Additionally, attendees should act courteously towards each other and staff, with respect to the venue's operational standards.
Honnoriya’s commitment to quality shone brightly through their collaboration with LumiUnion. Since its establishment, Honnoriya has used high-grade Aizu Koshihikari rice, demonstrating a deep connection to local producers and cultivating ties within the community. By partnering with a beloved regional idol group, they aim to highlight the rich heritage of Fukushima and share the delicious offerings of Honnoriya with a wider audience.
Moreover, the LumiUnion idol group, which focuses on connecting the community through positivity and smiles, embodies the spirit of collaboration. Formed originally as the 'Namie Girls’ Unit,' the group took on its current identity in 2025 and is led by producer Ayaka Sasaki from Momoiro Clover Z. The group’s emphasis on local connections aligns seamlessly with Honnoriya’s mission.
In addition to promoting delicious rice balls, this collaboration illustrates the power of community engagement. Fans will not only enjoy unique products but also play a part in a larger narrative of solidarity and cultural appreciation through food. With expectations high, this collaboration event is sure to be an unforgettable experience for all involved.
Attending this event is an opportunity to partake in a delightful fusion of culinary culture and pop idol charm. Whether you are a devoted fan of LumiUnion, a rice ball enthusiast, or seeking a unique experience in Tokyo, this collaboration event promises excitement and joy. Don't miss your chance to be part of this special celebration on September 18!
The celebration will be hosted at JAPAN RAIL CAFE TOKYO, where attendees will witness a two-part event featuring members of LumiUnion. In the first session, seven members will don uniforms from Honnoriya and act as 'one-day store managers.' Participants can purchase the special 'Oshimusubi Set' comprising of rice balls handpicked by their favorite member, as well as the popular 'Collaboration Rice Ball Ticket (LumiUnion Edition)' that sold out during previous events.
In the second session, all members will gather to host a tasting party for new rice ball products and a lottery draw centered on the collaboration. Attendees will experience the latest offerings before they hit the market. The excitement is palpable as fans are encouraged to celebrate the collaboration alongside the members.
Ticket details for the event are noteworthy. The entry for the first session will be open from 4:30 PM, while the second session slated for 7:30 PM will only be accessible to selected ticket holders. A unique aspect of the event is that payments will be accepted exclusively through electronic money like Suica, ensuring a quick and cashless experience. Attendees should be aware that they will need to charge their Suica cards in advance since cash charging will not be available at the venue.
Fans eager to join the second session will need to act quickly. A limited ‘Collaboration Rice Ball Ticket A & B Set’ will go on sale on September 15, with a total of 60 slots available for the tasting session. The items for sale include various exclusive rice ball combinations: 'Oshimusubi Set A' features grilled salmon, luxurious salmon roe, spicy pickled mustard leaf, and aged cod roe, while 'Oshimusubi Set B' presents chicken with burdock, Hidaka kelp, shrimp tempura, and Japanese-style tuna mayo. Each selection will be offered only for takeout.
The event has specific guidelines to ensure everything runs smoothly. Photography will be allowed during designated times in both sessions, and fans are asked to focus on capturing memories of the performers. Meeting and greeting members, including photos and autographs, will not be permitted to maintain a structured environment. Additionally, attendees should act courteously towards each other and staff, with respect to the venue's operational standards.
Honnoriya’s commitment to quality shone brightly through their collaboration with LumiUnion. Since its establishment, Honnoriya has used high-grade Aizu Koshihikari rice, demonstrating a deep connection to local producers and cultivating ties within the community. By partnering with a beloved regional idol group, they aim to highlight the rich heritage of Fukushima and share the delicious offerings of Honnoriya with a wider audience.
Moreover, the LumiUnion idol group, which focuses on connecting the community through positivity and smiles, embodies the spirit of collaboration. Formed originally as the 'Namie Girls’ Unit,' the group took on its current identity in 2025 and is led by producer Ayaka Sasaki from Momoiro Clover Z. The group’s emphasis on local connections aligns seamlessly with Honnoriya’s mission.
In addition to promoting delicious rice balls, this collaboration illustrates the power of community engagement. Fans will not only enjoy unique products but also play a part in a larger narrative of solidarity and cultural appreciation through food. With expectations high, this collaboration event is sure to be an unforgettable experience for all involved.
Attending this event is an opportunity to partake in a delightful fusion of culinary culture and pop idol charm. Whether you are a devoted fan of LumiUnion, a rice ball enthusiast, or seeking a unique experience in Tokyo, this collaboration event promises excitement and joy. Don't miss your chance to be part of this special celebration on September 18!
Topics Consumer Products & Retail）
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