#Belle Maison #Innerwear #Hotcott

Belle Maison Unveils the New Silk-Blend Hotcott

As the seasons shift towards cooler temperatures, Belle Maison is excited to announce the launch of their latest innovation in warm innerwear: the Silk-Blend Hotcott. Set to debut on September 16, 2025, this new offering boasts a moisture retention rate that is four times higher than the standard Hotcott products. Designed with the user’s comfort and needs in mind, the Silk-Blend Hotcott promises to enhance your winter wardrobe with both functionality and luxury.

A Closer Look at the Silk-Blend Hotcott

The Silk-Blend Hotcott combines 45% cotton, 40% rayon, and 15% silk to create an exceptionally smooth and luxurious fabric. This blend not only ensures the innerwear feels lovely against the skin, but it also maintains a moisture level that keeps the wearer comfortable throughout the day. With its silky texture and sheen, this new innerwear is perfect for layering under everyday outfits or wearing alone.

The development of this product stemmed from a desire to address common winter challenges, such as dryness and discomfort caused by harsh cold air. In a recent survey conducted by Jeanne Marie, which targeted women aged 40-60, respondents expressed the most concerns over coldness and dry skin during winter, driving the need for more effective solutions in this category.

Addressing Consumer Needs

According to the survey, the key features women are looking for in winter innerwear include softness against the skin, relaxation, thermal functions, and minimal visibility under clothing. Belle Maison's commitment to meeting these needs is reflected in the Silk-Blend Hotcott, emphasizing the theme of caring for oneself during the chilly months.

Expansion of the Kikonau Cotton Series

Alongside the launch of the Silk-Blend Hotcott, the beloved cotton-based series previously known as