Truelink Capital Enhances GES Offerings with CSG Creative Acquisition

Los Angeles-based Truelink Capital, a private equity firm dedicated to long-term growth strategies, recently announced the acquisition of CSG Creative, a prominent agency known for its innovative marketing solutions tailored for associations and event organizers. This move, which enhances the existing capabilities of Truelink's portfolio company, GES, marks a significant milestone in their commitment to creating added value in the exhibition and event marketing landscape.

A Strategic Move for Growth

By acquiring CSG Creative, Truelink aims to merge CSG’s expertise in creative and strategic marketing with GES's established reputation in exhibition services. CSG, headquartered in Alexandria, Virginia, specializes in brand strategy, digital marketing, and multi-channel engagement, providing a comprehensive suite of services that many associations and trade event organizers rely on to boost visibility and attendance at their events.

CSG Creative operates under its established brand and will continue to be led by its current president, Paige Cardwell, and the existing leadership team, ensuring continuity and expertise in service delivery. This acquisition not only broadens GES's service offerings but also leverages the marketing prowess of CSG to create new cross-selling opportunities, targeting GES's extensive client base while introducing CSG's clients to enhanced exhibition services.

Comments from Leadership

Luke Myers, Co-Founder and Managing Partner of Truelink Capital, expressed enthusiasm about the acquisition, highlighting CSG's longstanding relationships and reputation in the industry. He noted, "Together, GES and CSG give associations and event organizers a single partner from attendee marketing through show execution, and we continue to see a robust pipeline of M&A opportunities to build on the platform."

In a statement, Derek Linde, CEO of GES, emphasized that this acquisition significantly complements GES's existing services, stating, "CSG has established itself as a leader in the association and exhibitions industry, with an exceptional track record of helping organizations and events grow through strategic marketing, creative excellence, and measurable results."

The Broader Vision

This acquisition is part of Truelink's ongoing strategy to fortify its presence in the industrials and business services sectors. With over $4.3 billion in assets under management, Truelink Capital is focused on identifying and growing profitable companies through effective partnerships and strategic add-on acquisitions. The acquisition of CSG Creative follows GES's earlier purchase of 2Heads in 2025, reflecting an active effort by Truelink to enhance its operational capabilities and market reach.

About GES and CSG Creative

GES stands as a nearly 90-year-old global player in live events, providing integrated exhibition services designed to create immersive brand experiences. Their commitment to transforming client visions into reality through impactful events is well recognized in the industry.

On the other hand, CSG Creative prides itself on being a premier agency that excels in multi-channel marketing strategies and creative campaigns. They focus on delivering measurable results that aid in the growth of organizations and their audiences, making them a valuable addition to the GES platform.

Conclusion

Truelink Capital's acquisition of CSG Creative positions both companies for enhanced success in the competitive landscape of event marketing and exhibitions. By combining resources, they are poised to deliver greater value to their clients and further establish their leadership in this dynamic industry.