Collaborative Campaign with Adorozatorumary Launches Across Japan

Exciting Collaboration Campaign with Adorozatorumary

Starting from April 26, 2025, until June 22, 2025, JOYSOUND will celebrate a special collaboration with the beloved character, Adorozatorumary, known from the Sanrio franchise. This campaign will be available at thirty JOYSOUND locations across Japan, enticing fans with limited-edition drinks and original postcards.

The campaign will feature two exclusive drinks inspired by Adorozatorumary—Adorozatorumary (Blue) and Adorozatorumary (Pink). Each drink is priced at 750 yen and is completely non-alcoholic, ensuring that fans of all ages can indulge in these enticing flavors. The atmosphere at participating JOYSOUND stores is expected to be vibrant as they transform into Adorozatorumary-themed havens for fans. Each drink order comes with a bonus: a random original postcard from a total of eight designs, adding to the excitement and collectibility of the items. It's a unique chance to expand your collection while enjoying delightful beverages.

In addition to the drinks and postcards, some select stores will showcase large store panels featuring adorable Adorozatorumary graphics. These panels are designed to provide an immersive experience for visitors and to add a touch of magic to the stores. Participating locations include prominent cities like Aomori, Tokyo, Osaka, and Fukuoka, with specific stores mentioned such as JOYSOUND Aomori Shinmachi, JOYSOUND Shinjuku Nishiguchi, JOYSOUND Namba Ebisu-bashi, and JOYSOUND Hakata-guchi.

The campaign will run during the operational hours of the participating stores, making it easy for fans to join in on the fun. Remarkably, all stores will also offer takeout options for those who want to enjoy their drinks on the go, enhancing convenience for busy customers.

To kick off the campaign, JOYSOUND encourages fans to not miss out on this limited-time opportunity. Whether you're a longtime fan of Adorozatorumary or new to this charming character, this collaboration is set to be an extraordinary event filled with delightful surprises. For further information, you can visit the campaign site at JOYSOUND Campaign.

With such a captivating lineup of promotions and exclusive items on offer, the Adorozatorumary x JOYSOUND collaboration is a must-visit for fans across Japan. Unveil the joy of these special drinks and immerse yourself in the world of Adorozatorumary at your nearest JOYSOUND location from April to June!