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Discover New Refillable Beauty Serum Body Wash by Dove

Dove, the renowned personal beauty care brand from Unilever Japan, has recently achieved a remarkable milestone. Their Wellness Serum Body Wash, Moisture Charge, has been awarded the 3rd place in the Mimi Beauty 2026 Half-Year Best Cosmetics. The series has been making waves on social media, especially since its launch in March 2026.

Introduction of Refillable Options

To meet the growing demand and allow for a more sustainable choice, Dove is introducing convenient refill options for the beloved Beauty Serum Body Wash series. Starting September 21, 2026, these refills will be available at select drugstores and online shops. Now, customers can enjoy luxurious body care regularly without compromising their commitment to the environment.

This series is not just a body wash; it’s a skincare revolution. Especially with the increased focus on skincare, many people have started to customize their facial care routines with specialized ingredients tailored to their skin's needs. However, when it comes to body care, the same attention is often overlooked. With Dove’s innovative approach, they are changing that.

Advanced Lamellar Technology for Ultimate Hydration

Dove’s Beauty Serum Body Wash incorporates a unique Lamellar Technology, scientifically developed to align with the structure of the skin's stratum corneum. This technology locks moisture effectively, providing body care that is on par with premium skincare. The rich, serum-like texture of the wash ensures that every shower leaves your skin hydrated and nourished, elevating your typical bathing experience into a luxurious ritual.

Customizable Body Care with Effective Ingredients

Each variant in the series is designed to cater to different skin desires. The Moisture Charge version includes 6% Moisture Lock Essence and hyaluronic acid, making it ideal for those suffering from dryness. Meanwhile, the Enrich Soft option features 4% Plumping Essence and retinol, specially formulated for individuals seeking elasticity and suppleness in their skin. Users will truly experience the indulgence of washing their bodies with a serum as potent as high-end skincare.

Recommended Usage: The 'Massage and Wash' Method

For an enhanced shower experience, Dove encourages users to adopt a ‘massaging wash’ technique. Here’s how you can make the most of your product:

1. Start by wetting your skin with warm water in the shower.
2. Take 1-2 pumps of the product and apply it directly onto your skin.
- Bulky usage may need about 4 pumps for complete body washing.
3. Gradually incorporate water while massaging the product into your skin.
4. Gently wipe it away while enjoying the luxurious textures.

This technique minimizes friction and enhances the moisturizing benefits of the wash, ensuring a tender touch on your skin.

For a visual guide, check out this helpful video: Watch Here.

Product Overview

Moisture Charge

• - Product Name: Dove Beauty Serum Body Wash - Moisture Charge / Refill
• - Size: Pump 500g / Refill 400g
• - Price: Open Price
• - Benefits: Infused with 6% Moisture Lock Essence and hyaluronic acid, specifically for high-moisture care, with a refreshing fresh soap scent.

Enrich Soft

• - Product Name: Dove Beauty Serum Body Wash - Enrich Soft / Refill
• - Size: Pump 500g / Refill 400g
• - Price: Open Price
• - Benefits: Contains 4% Plumping Essence and retinol, offering elasticity care, with an elegant floral fragrance.

Where to Buy

Available at various retailers, including @cosme, Amazon Japan, and many local stores.

Dove’s Brand Purpose

Dove believes in empowering every woman to recognize her unique beauty. Their mission is to create moments where women can notice their beauty through genuine self-care. This is even more critical considering that only 7% of teenage girls in Japan feel confident about their appearances, according to a Unilever survey on beauty and self-esteem. Dove aims to transform beauty from a source of anxiety into one of confidence, ensuring that everyone can realize their potential and embrace their beauty journey.

Through innovative products and collaboration with external organizations to promote self-esteem, Dove continues to redefine the beauty and care paradigm, affirming that your uniqueness is what makes you beautiful.