#Japan #Tokyo #Collaboration #Magic Series #Avant-Garde

Exciting Collaboration Between Avant-Garde and Magic Series

Introduction
In a thrilling announcement, Showa Sangyo Co., Ltd. has revealed an exciting collaboration campaign featuring their popular Magic Series and the renowned dance team Avant-Garde. Starting June 20, 2025, this campaign is set to provide fans with exclusive merchandise and an eye-catching dance video that combines both brands' unique aesthetics.

About the Campaign
This collaboration is a continuation of the successful campaign series that commenced last year, which gained significant attention and enthusiasm from consumers. The Magic Series, popular for its easily manageable cooking products, will now feature Avant-Garde as its character model, leveraging their dynamic appeal.

From June 20 to August 31, 2025, participants can enter the campaign for a chance to win exclusive collaboration merchandise featuring designs inspired by both Avant-Garde and the Magic Series. The event promises to be engaging, fun, and rewarding for fans as well as cooking enthusiasts alike.

Exclusive Merchandise
Participants can look forward to exciting prizes, particularly an original cushion showcasing a fusion of the Magic Series' witch icon and Avant-Garde’s bobbed hairstyle design. This cushion is intended to blend seamlessly into home decor with its retro color palette.

• - A Prize: 50 original cushions are up for grabs. Among these, 17 lucky winners will receive their cushions accompanied by the autographs of Avant-Garde members. What a delightful surprise!
• - B Prize: A digital gift worth 1,000 yen will be awarded to 100 winners.

How to Enter
To participate, fans simply need to purchase eligible Magic Series products and submit their purchase receipt through the official campaign site. The timeline for entries starts at 10:00 AM on June 20, 2025, and will remain open until 11:59 PM on August 31, 2025. The deadline for receipt submissions is September 4, 2025, at 11:59 PM.

New Dance Video
Ahead of the campaign launch, the collaboration dance video featuring Avant-Garde was released on June 10, 2025. This enchanting video showcases the superstar dancers dressed as magical characters, complete with colorful mini hats and capes that mirror the vibrant Magic Series packaging. Viewers will be captivated by the seamless choreography and the original music that adds an irresistible charm to the entire presentation.

Fans can watch this engaging performance on the official Showa Sangyo website and on their YouTube channel. It’s a perfect opportunity to step into a whimsical world where cooking meets artistry in a spectacular fashion.

• - Release Date: June 10, 2025, at 10:00 AM
• - Viewing Links:

- Special Site: Magic Series Special Site
- YouTube: Watch Here

Behind-the-Scenes Access for Buyers
Moreover, customers who purchase items from the Magic Series will gain access to exclusive behind-the-scenes footage of the dance video production. This rare glimpse offers insight into the creative process and includes interviews related to culinary endeavors involving powdered ingredients. This content is a must-see for ardent fans and a unique opportunity to connect with the personalities of Avant-Garde.

Overview of the Magic Series
The Magic Series, launched in 2014 with the popular 'Delicious Okonomiyaki Flour', was designed to make cooking fun and accessible for beginners. With its easy-to-follow recipes and specially formulated ingredients, this series has sold over 18.7 million units by March 2025, making it an exceptionally successful line among Showa Sangyo’s consumer products. As the series continues to expand with offerings such as tempura batter, takoyaki flour, and pancake mix, it remains a staple in household cooking across Japan.

As the campaign and dance video approach the release date, anticipation builds for the blend of culinary creativity and dance artistry that Avant-Garde and the Magic Series promise to deliver. Stay tuned for more updates and make sure to participate to not miss out on this fantastic experience!