Keesler Federal Credit Union Forms Major Partnership with LSU Athletics

Keesler Federal Credit Union Partners with LSU Athletics

Keesler Federal Credit Union, an influential financial institution in Mississippi, has taken a monumental step in its community involvement by signing a significant sponsorship agreement with Louisiana State University (LSU) Athletics. The partnership, which officially commences in time for the upcoming football season, defines Keesler Federal as a "Proud Partner of LSU Athletics". This five-year sponsorship will extend its reach to all sports at LSU, including football, basketball, baseball, and women's gymnastics, culminating in the year 2029.

As Keesler Federal seeks to amplify its footprint in Louisiana, this strategic move aligns closely with its recent merger with Jefferson Financial Federal Credit Union. This merger is historic, marking the largest credit union consolidation in both Louisiana and Mississippi. Once finalized in March 2026, Keesler Federal will welcome 14 new branch locations from New Orleans to Baton Rouge, significantly expanding its service capabilities.

Andy Swoger, the President and CEO of Keesler Federal, shared, "We are proud to support LSU Athletics and their student-athletes, and to be associated with their globally-recognized standard of excellence. The partnership will serve Keesler Federal well as we significantly expand our brand across the region." This sentiment mirrors a growing trend—financial institutions increasingly aligning themselves with prestigious colleges and universities, not only for branding but also for community engagement and support.

The collaboration between Keesler Federal and LSU will prominently place the credit union's branding across various LSU facilities. Fans can expect to see their logo featured in Tiger Stadium and Alex Box Stadium, as well as the Pete Maravich Assembly Center. In addition, Keesler Federal will enhance its digital presence through tailored promotions on LSU's social media platforms, significantly boosting its visibility among a broad audience.

This partnership is just one of several sponsorship initiatives undertaken by Keesler Federal. They have previously partnered with University of Southern Mississippi Athletics, the Biloxi Shuckers, the Biloxi Breakers, and even renowned NFL teams such as the New Orleans Saints and NBA’s New Orleans Pelicans. James Hollingsworth, Chairman of the Board of Directors for Keesler Federal, commented, "Our purpose at Keesler Federal is simple – we build stronger communities. Sponsorships are one of the many ways we invest in the communities of our region."

Founded in 1947 in Biloxi, Keesler Federal Credit Union has established itself as a cornerstone financial institution in the region, now boasting more than 370,000 members and over $5 billion in assets. Named one of the best credit unions in America by Newsweek in 2025, Keesler Federal operates a network of 41 branches across Mississippi, Louisiana, Alabama, and even in the UK. Membership is extended to any individual living, working, worshiping, or attending school within its service areas, fostering a sense of community and inclusivity.

With the expanding influence of Keesler Federal through this partnership with LSU and the immanent merger with Jefferson Financial, the credit union is poised to pave new pathways for community engagement while remaining a steadfast supporter of local athletics. It’s a symbiotic relationship that emphasizes the values of support, development, and community service—attributes vital for both educational institutions and financial service providers alike.