#Japan #Sustainable Eyewear #Fujinomiya #Fuji Cypress #Optic Imamura

The World’s First Eyewear Crafted from Fuji Mountain Cypress

In a remarkable push for sustainability, Optic Imamura has unveiled the world’s first sunglasses made from the essence of Fuji Mountain cypress. Set to transform the eyewear market, these innovative glasses will be available starting May 29th on their newly revamped online store.

A Unique Origin

Located in Fujinomiya City, Shizuoka Prefecture, Optic Imamura has been a cornerstone in the local optical retail scene for nearly 90 years. With the recognition of Mt. Fuji as a UNESCO World Heritage site in 2013, there has been a growing awareness and appreciation for protecting this natural treasure. In a collaborative effort with local artisans and businesses, the company decided to leverage the unique cypress wood from Mt. Fuji, known for its exceptional quality and sustainability, to craft exquisite eyewear.

The project was not without its challenges. Creating these sunglasses took over five years, primarily due to the complex nature of working with cypress wood, which is known for its durability and beauty but has been historically difficult to mold into frames. However, with the support of various corporate partners who recognize the environmental benefits, this endeavor came to fruition.

Launching the Online Store

The redesign of Optic Imamura's website aims to facilitate a user-friendly shopping experience, allowing consumers to learn about the product, its origin, and its environmental significance effortlessly. The online platform will encompass a detailed introduction to the sunglasses, including information about the sustainable practices involved in crafting each piece of eyewear. Shoppers can expect smooth navigation, making the purchasing process seamless and enjoyable.

With the goal of promoting awareness of environmental issues, the site will also share stories behind the Fuji cypress wood and its role in contributing to carbon neutrality and the preservation of the Mt. Fuji ecosystem.

Features of the Sunglasses

The 'FUJIHINOKI MADE Eyewear' collection showcases three distinctive frame styles: the classic Boston, trendy Wellington, and sleek Square models. Each design can be customized according to customer preferences, allowing for unique sizes and features tailored to individual style. Customers can also choose their preferred lenses, ensuring comfort and functionality suitable for daily use.

What sets these sunglasses apart is not just their elegant aesthetics, but also their commitment to longevity. Designed for continued use, they embody the philosophy of investing in products that offer sustainable luxury and practicality. Supported by thorough after-sales service, Optic Imamura ensures customer satisfaction and longevity of use.

A Voice from Leadership

Kazunori Imamura, the CEO of Optic Imamura, expressed excitement about the launch: “We are thrilled to offer customers the chance to experience these rare Fuji cypress sunglasses firsthand. This is more than just a product; it’s a commitment to sustainable living and protecting our environment.”

Future Directions

Optic Imamura does not stop at local offerings. Plans are underway to promote their Fuji cypress sunglasses not just in Japan, but globally. This endeavor aims to entice environmentally-conscious consumers far and wide.

To showcase these innovative sunglasses, Optic Imamura will participate in the 'Shizuoka Fuji PR Exhibition in Tokyo' at the Tokyo Station KITTE venue on June 18-19. This event offers the perfect opportunity for guests to try on and order these unique pieces, further reaching out to a broader audience.

Website: Optic Imamura
Location: Fujinomiya City, Shizuoka, Japan
Join us in this exciting journey towards sustainable wear, and don’t miss the chance to discover eyewear that embodies both style and environmental stewardship.

Company Overview

Company Name: Optic Imamura
Established: April 1932
Location: Main office in Fujinomiya City, Shizuoka
Business Focus: Retail of glasses and contact lenses
Website: Optic Imamura Official