#Japan #Tokyo #Pop-Up Shop #Lingerie #HEAVEN Japan

Find Your Perfect Lingerie Fit at HEAVEN Japan's Pop-Up Shop!

From November 28 to December 11, 2023, the renowned HEAVEN Japan will host a special pop-up shop at the Yurakucho Marui shopping center in Tokyo. This event promises women the unique chance to experience professional lingerie fittings, explore a variety of styles, and purchase products that perfectly match their body types and personal preferences. This initiative is part of HEAVEN Japan's commitment to helping every woman feel supported and confident in their choice of lingerie.

The Importance of the Right Fit

Studies have shown that nearly 80% of women wear the wrong bra size. This discrepancy often stems from a lack of knowledge surrounding lingerie fitting, as many women find it difficult to seek advice from family or friends. Consequently, they may choose bras based solely on vague impressions formed during adolescence, leaving them without updated knowledge as they grow older.

At HEAVEN Japan, our dedicated team has developed a line of appropriate lingerie, known as 'Appropriate Lingerie®,' that considers each woman's unique struggles and ideals. In addition to in-person fittings in our Tokyo and Osaka salons, we offer online consultations with lingerie experts, as well as hassle-free return and exchange policies.

The Pop-Up Shop Experience

This pop-up shop will feature a selection of six popular items, including the flagship 'Waki Niku Catcher' – a product that has sold over 800,000 units – as well as the trendy 'Bischenina' and 'Shin Mune Fujiko Bra.' Available in sizes ranging from C65 to M100, visitors can experience how these products can address their individual sizing and body shape needs.

The opportunity to consult directly with lingerie professionals will empower visitors to understand their specific needs and find products that genuinely enhance their comfort and confidence.

Upcoming Seasonal Showcases

In addition to the fitting experiences, from December 4, the pop-up venue will also host a preview of HEAVEN Japan's Spring/Summer 2026 collection, where attendees can be among the first to view the latest designs and color options. As a special gift, catalog previews will be distributed to attendees at the event.

Addressing Emergency Preparedness

In a unique addition to this shop, HEAVEN Japan will have a corner dedicated to emergency preparedness featuring essential lingerie for disaster scenarios. Recent surveys indicated that many people do not include lingerie in their emergency kits. Since 2022, HEAVEN Japan has been conducting awareness campaigns via social media and its website. Visitors to the pop-up shop can view insights from these surveys and explore practical washing techniques for their emergency kits while learning about the importance of including lingerie.

No Appointment Needed!

The pop-up shop welcomes visitors to casually drop in for fittings without prior reservations, making it easy to get personalized consultations from our expert advisors. Each fitting session typically lasts around 15 to 20 minutes, allowing for quick visits even during shopping outings. Please note that during busy times, visitors may need to take a number for their turn.

HEAVEN Japan aims to create a supportive environment where every woman can find her perfect fit, aligning with her lifestyle through our 'Appropriate Lingerie®.' We invite everyone to join us and discover the right lingerie that offers both comfort and confidence!

Event Details

• - Dates: November 28 (Fri) – December 11 (Thu), 2023
• - Location: Yurakucho Marui, 4th Floor, Calendarium D12

2-7-1 Yurakucho, Chiyoda City, Tokyo, 100-0006

• - Business Hours: 11:00 AM – 8:00 PM (Last day: Last fitting at 6:00 PM, store closes at 7:00 PM)
• - Learn More: Visit HEAVEN Japan Pop-Up Shop for more information.