Celebrating International Women's Day with Mimosa: A Floral Tribute to Women’s Freedom and Diversity
On March 7, 2024, Daiichi Engei Co., Ltd., a renowned company in the floral and greenery sector, celebrated International Women’s Day by sponsoring an event titled "All Women Live Freely!" organized by Plan International, an international NGO based in Setagaya, Tokyo. The venue was beautifully decorated with mimosa flowers, symbolizing this special day that advocates for women's rights and gender equality around the world.
Mimosa: The Symbol of International Women’s Day
International Women’s Day, celebrated annually on March 8, is recognized globally as a day to reflect on and promote women’s rights and gender equality. The mimosa flower, which blooms around this time, is cherished as an emblem of gratitude and solidarity. Daiichi Engei, adhering to its philosophy of connecting people through flowers and greenery, proudly sponsored this event along with Plan International. The event featured a vibrant atmosphere, with mimosa floral arrangements not only adorning the venue but also including floral crowns, corsages, and bouquets provided to attendees, conveying the powerful message of the celebration.
The event included a screening of the documentary "My Taxi Driver" followed by an engaging talk session featuring speakers such as Yukino Nagai, Saki Shibata, and Ms. Ishimaru from Plan International. Over 40 attendees participated, and the talks were streamed live on Instagram, garnering significant interest and feedback from viewers outside the venue. Many attendees expressed how they gained strength from the beauty of the mimosa flowers, enhancing the day's theme of the power and freedom of women.
Why is Mimosa Associated with International Women’s Day?
Often referred to as "Mimosa Day," International Women’s Day has its roots in Italy, where men historically gifted mimosa flowers to women as a symbol of appreciation and respect. The striking golden blooms of the mimosa, which reach their peak around early March, have become a globally recognized symbol of dignity and unity for women,
Comments from the Floral Decoration Team
As the team responsible for decorating the venue with these beautiful flowers, there were initial concerns about whether we could acquire them in good condition earlier this year. However, thanks to close collaboration with our suppliers, we successfully sourced stunning mimosa flowers for the event. Flower and greenery possess the unique ability to communicate sentiments beyond language, directly appealing to the human senses. While directly supporting women and girls through flowers may be challenging, we aimed to convey the essence of Plan International's message through the beauty of flowers, hoping to touch the hearts of those who attended.
Ongoing Collaboration with Plan International
In addition to its support for International Women’s Day, Daiichi Engei is committed to collaborating with Plan International for Mother’s Day as well. For the 2026 Mother’s Day initiative, the theme "Fleur Message (A Message Through Flowers)" will drive a special campaign—"Flowers for Mothers, Hope for the World." For each selected product sold through Daiichi Engei’s online shop, 100 yen will be donated to Plan International's "Gift of Hope" initiative, which supports women and children around the globe. This gesture aims to transform the gratitude expressed on Mother’s Day into a message of solidarity and hope for children and women's futures worldwide.
About Plan International
Plan International is a global NGO operating in over 80 countries with a mission to create a fair and just world for all. The organization addresses the root causes of inequality, particularly focusing on children and girls, supporting them in overcoming challenges and adversities in their journey from childhood to adulthood. For more information, visit Plan International’s website.
About Daiichi Engei Co., Ltd.
Founded in 1898, Daiichi Engei is part of the Mitsui Fudosan Group, specializing as professionals in flowers and greenery. The company is involved in a variety of sectors including retail sales through physical and online stores, wedding floral arrangements, urban greening projects, landscaping, and seasonal decoration services. Daiichi Engei remains committed to fostering a sustainable society enriched with the beauty of flowers and greenery, continuing its long-standing dedication to these principles.
Head Office: 1-5-21 Katsushima, Shinagawa-ku, Tokyo, Japan
CEO: Katsuji Yamamura
Founded: 1898 (Established 1951)
Capital: 480 million yen
Shareholder: Mitsui Fudosan Co., Ltd. (100%)
Website: Daiichi Engei
Mitsui Fudosan Group and Sustainability
Mitsui Fudosan Group is dedicated to creating new value through the philosophy of coexistence, collaboration, and creation. This vision focuses on generating both social and economic value, embodying a commitment to sustainability through various initiatives that address industry competitiveness, environmental coexistence, health, security, safety, and inclusivity.
Mimosa: The Symbol of International Women’s Day
International Women’s Day, celebrated annually on March 8, is recognized globally as a day to reflect on and promote women’s rights and gender equality. The mimosa flower, which blooms around this time, is cherished as an emblem of gratitude and solidarity. Daiichi Engei, adhering to its philosophy of connecting people through flowers and greenery, proudly sponsored this event along with Plan International. The event featured a vibrant atmosphere, with mimosa floral arrangements not only adorning the venue but also including floral crowns, corsages, and bouquets provided to attendees, conveying the powerful message of the celebration.
The event included a screening of the documentary "My Taxi Driver" followed by an engaging talk session featuring speakers such as Yukino Nagai, Saki Shibata, and Ms. Ishimaru from Plan International. Over 40 attendees participated, and the talks were streamed live on Instagram, garnering significant interest and feedback from viewers outside the venue. Many attendees expressed how they gained strength from the beauty of the mimosa flowers, enhancing the day's theme of the power and freedom of women.
Why is Mimosa Associated with International Women’s Day?
Often referred to as "Mimosa Day," International Women’s Day has its roots in Italy, where men historically gifted mimosa flowers to women as a symbol of appreciation and respect. The striking golden blooms of the mimosa, which reach their peak around early March, have become a globally recognized symbol of dignity and unity for women,
Comments from the Floral Decoration Team
As the team responsible for decorating the venue with these beautiful flowers, there were initial concerns about whether we could acquire them in good condition earlier this year. However, thanks to close collaboration with our suppliers, we successfully sourced stunning mimosa flowers for the event. Flower and greenery possess the unique ability to communicate sentiments beyond language, directly appealing to the human senses. While directly supporting women and girls through flowers may be challenging, we aimed to convey the essence of Plan International's message through the beauty of flowers, hoping to touch the hearts of those who attended.
Ongoing Collaboration with Plan International
In addition to its support for International Women’s Day, Daiichi Engei is committed to collaborating with Plan International for Mother’s Day as well. For the 2026 Mother’s Day initiative, the theme "Fleur Message (A Message Through Flowers)" will drive a special campaign—"Flowers for Mothers, Hope for the World." For each selected product sold through Daiichi Engei’s online shop, 100 yen will be donated to Plan International's "Gift of Hope" initiative, which supports women and children around the globe. This gesture aims to transform the gratitude expressed on Mother’s Day into a message of solidarity and hope for children and women's futures worldwide.
About Plan International
Plan International is a global NGO operating in over 80 countries with a mission to create a fair and just world for all. The organization addresses the root causes of inequality, particularly focusing on children and girls, supporting them in overcoming challenges and adversities in their journey from childhood to adulthood. For more information, visit Plan International’s website.
About Daiichi Engei Co., Ltd.
Founded in 1898, Daiichi Engei is part of the Mitsui Fudosan Group, specializing as professionals in flowers and greenery. The company is involved in a variety of sectors including retail sales through physical and online stores, wedding floral arrangements, urban greening projects, landscaping, and seasonal decoration services. Daiichi Engei remains committed to fostering a sustainable society enriched with the beauty of flowers and greenery, continuing its long-standing dedication to these principles.
Head Office: 1-5-21 Katsushima, Shinagawa-ku, Tokyo, Japan
CEO: Katsuji Yamamura
Founded: 1898 (Established 1951)
Capital: 480 million yen
Shareholder: Mitsui Fudosan Co., Ltd. (100%)
Website: Daiichi Engei
Mitsui Fudosan Group and Sustainability
Mitsui Fudosan Group is dedicated to creating new value through the philosophy of coexistence, collaboration, and creation. This vision focuses on generating both social and economic value, embodying a commitment to sustainability through various initiatives that address industry competitiveness, environmental coexistence, health, security, safety, and inclusivity.
Topics People & Culture）
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