Metoree's SME Support
2026-03-12 02:54:05

Metoree Enhances Collaboration with the Ministry of Economy for Smart SME Support

Metoree Collaboration with the Ministry of Economy



Metoree, a prominent service for comparing industrial products operated by ZAZA Corporation, has recently strengthened its partnership with the Ministry of Economy, Trade and Industry (METI) to promote the Smart SME Support Program. This initiative aims to improve productivity among small and medium-sized enterprises (SMEs) through the utilization of IT tools.

Background and Significance


The Smart SME Support Program is a government initiative designed to facilitate productivity enhancements in SMEs by certifying IT vendors that provide essential IT tools. The endorsement from METI comes as a recognition of Metoree's vast database and its capacity to disseminate information effectively. The Ministry of Economy expressed a desire to leverage Metoree's extensive company database to increase awareness and adoption of the Smart SME Support Program.

With this collaboration, Metoree demonstrates its commitment to becoming a reliable platform for industrial products, thereby establishing trust and public relevance by directly engaging in data cooperation with governmental agencies.

Core Initiatives


To ensure the successful implementation of the collaboration, Metoree will continuously undertake several strategic initiatives utilizing the most up-to-date certified company data provided by the Ministry of Economy:

  • - Automatic Display and Clear Communication of Certification: Businesses listed on Metoree that are recognized as Smart SME Support vendors will prominently feature a description in their company overview stating their status as certified IT vendors committed to enhancing SMB productivity.

  • - Accelerating Digital Transformation (DX) through Public-Private Partnerships: By making it easier to identify 'government-certified IT vendors,' the initiative seeks to lower psychological barriers for SMEs concerning the adoption of IT solutions, fostering a healthy market environment.

About the Smart SME Support Program


The Smart SME Support Program is established under Article 43 of the Small and Medium-Sized Enterprise Management Enhancement Act and recognizes IT vendors who contribute to the productivity of SMEs by providing essential IT tools. This program addresses the challenges faced by SMEs in selecting suitable IT solutions by offering access to a verified list of certified vendors.

This initiative not only facilitates SMEs in choosing IT tools that fit their needs but also encourages IT vendors to develop user-friendly solutions aimed at enhancing productivity through IT adoption.

For more information about the program, visit Smart SME.

About Metoree


Metoree, operated by ZAZA Corporation, is one of Japan’s largest B2B product comparison platforms. It serves engineers, researchers, and purchasing professionals by listing over 80,000 companies across more than 7,000 categories, including measuring instruments, processing machines, electronic components, and packaging materials. Metoree is available not only in Japanese but also in English, Spanish, French, German, and Korean, supporting its global expansion.

ZAZA Corporation aims to become a leading B2B marketplace in the 21st century, with the mission to "implement the future." By revolutionizing B2B transactions that lag digitally, ZAZA is committed to addressing industry-wide challenges and creating value.

Corporate Overview of ZAZA Corporation


  • - Company Name: ZAZA Corporation
  • - Location: 1-1-1 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture, JP Tower Nagoya 21F
  • - Representative: President Go Nagatsu
  • - Established: July 4, 2017
  • - Business Activities: Operation of the manufacturing-oriented DX platform


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