#Japan #Tokyo #Roppongi #Makusas #Tiger of Evaluation

Transform Your Belongings into Meaningful Donations

The upcoming event, 'Tiger of Evaluation,' will be a unique charity special stage inspired by the renowned business show 'Reiwa no Tora.' Scheduled for November 16, 2025, at the Bellesalle Roppongi Grand Conference Center, this charity initiative invites participants to bring in their cherished items and present their stories to a panel of 'tigers' (evaluators).

The Event Concept: More Than Just a Sale

Instead of merely selling items, 'Tiger of Evaluation' focuses on the emotional value attached to personal belongings. Participants—referred to as challengers—will have the opportunity to share the background and significance of their items in front of the audience and evaluators. This innovative approach aims to connect the power of personal attachment to charitable contributions.

A Collaborative Initiative

The event is a joint project orchestrated by renowned entrepreneur Takafumi Horie, the certified NPO Japan Children's Support Association, led by Shino Iwasaki, and Makusas Co., Ltd., represented by Sekiemon. This collaboration not only marks the opening of the Horie-mon Roppongi store but also establishes a new cultural norm surrounding donations through unused items. The central message is, 'Bring smiles to children with your belongings! Transform your feelings into donations!'

The Reuse market in Japan is estimated to be around 3 trillion yen; startlingly, around 66 trillion yen worth of unused assets sit idle in households. Makusas aims to revolutionize how these hidden assets can benefit society, the environment, and provide brighter futures for underprivileged children.

The Evaluation Stage: The Heart of the Event

'Tiger of Evaluation' operates based on the structure of 'Reiwa no Tora' but diverges by centering on item presentations rather than business proposals. Here, the 'tigers' will evaluate the emotional and social significance of the items presented, not merely their market value. The success of the evaluation is celebrated through interactive performances involving the cast of 'Blue Santa,' where the transition of heartfelt items into donations is shared among all attendees.

Calling for Challengers!

Are you eager to convey the sentiments tied to your items? Do you wish to support others by parting with these belongings? The event welcomes participants from all walks of life, including celebrities, influencers, and local community members. All types of possessions, from brand items and artwork to treasured mementos, are welcome on this charity stage. Your emotional connection might inspire the audience and evaluators alike.

Star-Studded Guest Appearances

We're excited to announce some special guests, including:

• - Miura, renowned brand evaluator from Toriaina Group
• - Tomohappy, a famous entertainer
• - Seikiemon, from Makusas
• - And many more influential business figures!

Event Details

• - Date: November 16, 2025
• - Time: 12:00 - 20:00 (Tiger of Evaluation runs from 17:00 - 18:30)
• - Venue: Bellesalle Roppongi Grand Conference Center, 3-2-1 Roppongi, Minato, Tokyo
• - Entry Fee: Free (Open to everyone)

We urge anyone interested in participating to join by registering through our official LINE channel and completing the free entry form. On the day of the event, simply bring your item along and be ready to present your story to the panel!

Transform Your Item into a Force for Good

Moreover, this event not only supports charitable causes but also aims to foster a new culture of donation rooted in emotional connection. With the premise of 'connecting feelings instead of selling', 'Tiger of Evaluation' seeks to exhibit the profound 'heart value' of items rather than their monetary worth.

Join us on this heartwarming journey as we redefine charity through personal narratives and cherished possessions. Let’s make a difference together at 'Tiger of Evaluation'!