Introducing New Dark Gray Design for Drying Stand "Kawaitana" to Enhance Your Laundry Experience

New Addition to the "Kawaitana" Product Line

DAIKEN Corporation, based in Osaka, has announced an exciting new color option for their exclusive wooden storage unit designed for the Rinai home gas dryer, "Kawaitana." As of January 21, customers will be able to purchase the new dark gray pattern, catering to the growing trend of incorporating darker tones into home interiors, especially in areas like laundry rooms and bathrooms.

With the rise of dual-income households and increasing awareness around issues like changing weather and air quality concerns such as pollen and PM2.5, more families are turning to indoor drying solutions. The challenge of unpleasant odors often linked to indoor drying has become a key concern; however, DAIKEN is addressing this with innovative products equipped with moisture control functions. The company prides itself on offering specialized storage solutions and drying racks that coordinate effectively with laundry rooms, thus enhancing the overall comfort of these spaces.

The "Kawaitana" unit was released in September 2024 and has quickly gained popularity in the home dryer market, particularly as a complementary piece for the Rinai's "Kanta-kun" model. Recognized as a recommendable product by Rinai, the wooden storage unit is not only aesthetically pleasing but functional as well, optimizing the space around the dryer. Customers appreciate features such as wall and floor fixation for added safety during earthquakes, as well as a straightforward pricing structure across three height options. This design flexibility has led to a significant uptick in sales since launch.

Prior to this update, the "Kawaitana" unit was only available in a sleek white design, which was versatile for various appliances and décor styles. However, the current trend leans heavily towards modern designs incorporating darker shades in laundry areas, reflecting a preference for less visible laundry units, especially as many people are now opting for black-colored washing machines. To meet this demand, DAIKEN has introduced the new dark gray variant that seamlessly coordinates with various stone textures and abstract patterns commonly used in laundry room flooring and walls.

This updated offering is part of DAIKEN's commitment to continually adapt to current trends and customer feedback in their product lines. The dark gray option aims to fulfill the evolving needs of style-conscious consumers looking to create their ideal living spaces.

Sales Target

DAIKEN aims to achieve an annual sales goal of 680 million yen by 2026, combining sales from both the white and dark gray color options of the "Kawaitana."