OUTFRONT Media Launches Inspiring Campaigns for Earth Month in Partnership with Farmlink
April is a special time for environmental awareness, and OUTFRONT Media Inc. is leading the effort with a series of innovative campaigns designed to resonate with the public. As one of the largest out-of-home (OOH) media firms in the United States, OUTFRONT recognizes the significant need to tackle pressing issues like food insecurity and environmental sustainability. With partnerships in place with The Farmlink Project and collaboration with PureWow, the company has crafted a multi-faceted approach to engage and inspire.
This month, OUTFRONT Media has teamed up once again with The Farmlink Project, hailed as the fastest-growing solution in the charitable food sector. Their joint campaign, which will run through April 30 on digital billboards nationwide, focuses on the critical message: "Feed people, not landfills." This call to action reminds the public that every dollar donated can deliver a staggering 17 pounds of food to those in need. The collaboration underscores the plight of food waste in the U.S., where approximately one-third of all food is disposed of, contributing massively to greenhouse gas emissions. Kate Nelson, Head of Brand at Farmlink, emphasizes how partnerships like this are essential for raising awareness of food waste and access issues.
In addition to the efforts with Farmlink, OUTFRONT has launched a specially curated campaign under its content series, "MOMENTS by OUTFRONT," in partnership with lifestyle media company PureWow. This initiative showcases practical solutions for families, including a DIY bird feeder project aimed at encouraging both children and adults to take simple steps towards a more sustainable lifestyle. The initiative is designed to reach millions of commuters daily through strategic placements across New York's MTA, Florida's Brightline, and San Francisco's transit systems.
The campaigns' goal is clear: to leverage the power of media to drive meaningful conversations and actionable solutions. Liz Rave, Vice President of Marketing at OUTFRONT, remarked on the importance of contextual and targeted campaigns to address significant movements like environmental awareness. April, coinciding with Earth Month, serves as an ideal backdrop to amplify these crucial messages.
OUTFRONT Media is dedicated to utilizing its extensive resources and creative strategies to connect brands with consumers effectively. The company is committed to transforming the advertising landscape through innovative technology and comprehensive outreach, ensuring that their campaigns not only captivate audiences but also provoke thought and inspire action. As we observe Earth Month, OUTFRONT Media's initiatives highlight their role in fostering community resilience, environmental consciousness, and social responsibility.
Through these campaigns, OUTFRONT Media is not just celebrating Earth Month; they are also taking substantial steps to drive change in society. By blending creativity with purpose, they are setting an example for other companies and paving the way for a future where sustainability and community support are paramount. This April promises to be a month of progress, reflection, and action for all of us.
Highlighting the Initiative with Farmlink
This month, OUTFRONT Media has teamed up once again with The Farmlink Project, hailed as the fastest-growing solution in the charitable food sector. Their joint campaign, which will run through April 30 on digital billboards nationwide, focuses on the critical message: "Feed people, not landfills." This call to action reminds the public that every dollar donated can deliver a staggering 17 pounds of food to those in need. The collaboration underscores the plight of food waste in the U.S., where approximately one-third of all food is disposed of, contributing massively to greenhouse gas emissions. Kate Nelson, Head of Brand at Farmlink, emphasizes how partnerships like this are essential for raising awareness of food waste and access issues.
Creative Content Series: MOMENTS by OUTFRONT
In addition to the efforts with Farmlink, OUTFRONT has launched a specially curated campaign under its content series, "MOMENTS by OUTFRONT," in partnership with lifestyle media company PureWow. This initiative showcases practical solutions for families, including a DIY bird feeder project aimed at encouraging both children and adults to take simple steps towards a more sustainable lifestyle. The initiative is designed to reach millions of commuters daily through strategic placements across New York's MTA, Florida's Brightline, and San Francisco's transit systems.
Goals and Aspirations
The campaigns' goal is clear: to leverage the power of media to drive meaningful conversations and actionable solutions. Liz Rave, Vice President of Marketing at OUTFRONT, remarked on the importance of contextual and targeted campaigns to address significant movements like environmental awareness. April, coinciding with Earth Month, serves as an ideal backdrop to amplify these crucial messages.
OUTFRONT Media's Commitment
OUTFRONT Media is dedicated to utilizing its extensive resources and creative strategies to connect brands with consumers effectively. The company is committed to transforming the advertising landscape through innovative technology and comprehensive outreach, ensuring that their campaigns not only captivate audiences but also provoke thought and inspire action. As we observe Earth Month, OUTFRONT Media's initiatives highlight their role in fostering community resilience, environmental consciousness, and social responsibility.
Conclusion
Through these campaigns, OUTFRONT Media is not just celebrating Earth Month; they are also taking substantial steps to drive change in society. By blending creativity with purpose, they are setting an example for other companies and paving the way for a future where sustainability and community support are paramount. This April promises to be a month of progress, reflection, and action for all of us.
Topics Policy & Public Interest）
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