Seven Premium Pear
2025-08-19 04:48:21

Unveiling New Ice Cream: Seven Premium and its 52% Pear Juice Delight!

New Ice Cream Launch: Seven Premium's Pear Flavor



Seven-Eleven Japan Co., Ltd., based in Chiyoda, Tokyo, is excited to announce the release of its latest product from the popular "Marude Series"—the "Seven Premium Marude Pear" ice cream. This new flavor, containing an impressive 52% juice from famous Japanese pears, will be available in stores starting August 26.

The "Marude" line has exceeded an impressive cumulative sales figure of 200 million units. Since its launch in 2019, the original "Marude Pear" has garnered significant attention and enjoyment from customers, and now it's back even tastier. Featuring beloved pears, Kosui and Toyo, the new ice cream is engineered with a two-layer design. The exterior provides a refreshing crunch, while the interior mimics real pear flesh, promising an exquisite eating experience that captures the essence of summer and autumn.

A Taste of Summer and Autumn


The unique characteristics of the pears used in this ice cream, especially the Kosui and Toyo varieties, encapsulate the vibrant flavors and textures that people love. The Toyo pear, known for its abundance of juice and a balance of sweetness and tartness, provides a refreshing taste that is just right for the late summer and early autumn season. The ice cream is more than just a treat; it’s a nostalgia-evoking experience that transports you to sunny orchards.

The Concept Behind the Marude Series


The "Marude Series" aims to replicate the experience of eating freshly frozen fruits, making it an effortless way to enjoy seasonal fruits in ice form. By prioritizing carefully selected ingredients and employing a unique manufacturing process, these ice creams are a perfect blend of flavors and textures. Each bite should deliver a burst of genuine fruitiness, making it a delightful option for anyone seeking the taste of summer in a convenient package.

Dual-Layer Structure


The "Seven Premium Marude Pear" features a unique two-layer structure that recreates the authentic sensation of biting into a pear. The outer layer is designed for a crisp, icy texture, while the inner layer provides a silky smoothness that resembles the flesh of a real pear. This combination allows you to experience both the refreshing crunch and the juicy sweetness similar to actually eating a fresh pear.

Quality Ingredients


This ice cream stands out by using an impressive 52% pear juice ratio from the beloved Kosui and Toyo varieties. This careful selection ensures a rich balance between the natural sweetness and tartness of the pear, creating a magnificent symphony of flavors that is released with every mouthful, encapsulating a true pear experience.

Official's Comments


The team behind "Marude Pear" has meticulously crafted this product to maximize the appeal of one of Japan’s favorite fruits. With careful attention to juice concentration and a unique dual-layer textural design, each bite promises to deliver a delicious balance of the pear's juicy sweetness and delightful crispness. It’s an experience that evokes the authentic sensation of eating a real pear.

As you look forward to the sweltering summer days turning into the cooler throws of autumn, be sure to grab a pack or two of this tantalizing ice cream to satisfy your sweet tooth and enjoy a taste of Japan’s pear greatness.

Product Information


  • - Name: Seven Premium Marude Pear
  • - Price: ¥178 (tax included ¥192.24)
  • - Launch Date: August 26 (available progressively)
  • - Sales Area: Nationwide

Please note that prices may vary by store, and certain locations may not offer this product. For updated information on availability, check the official website.


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Topics Consumer Products & Retail)

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