#Japan #Tokyo #Cannes Lions #Dentsu #Carat

Carat Triumphs at Cannes Lions 2026

Dentsu Group's media agency, Carat, has received the esteemed title of 'Media Network of the Year' at the prestigious Cannes Lions International Festival of Creativity 2026. This recognition was achieved during the event held in Cannes, France from June 22 to 26, showcasing the industry's best creative talents worldwide.

Carat, which was founded 54 years ago in France, holds the distinction of being the world's first media agency. It joined the Dentsu network in 2013 and has since expanded its reach to operate in about 100 countries, employing around 12,000 skilled professionals dedicated to supporting a wide array of brands in their media endeavors.

The agency received notable accolades at the festival, including two Gold and one Silver award in the Media Lions category, as well as two Bronze awards, recognizing their outstanding campaigns that emphasize the strength of partnerships with clients. Among these campaigns, 'Could Have Been a Heineken' stands out, contributing to Carat's acclaim through its innovative and engaging approach.

The specific achievements of Carat at Cannes Lions 2026 include:

• - Gold Awards:

- Market Disruption Category: Dark Mode Ads for Plentitude
- Social Behaviour Category: Could Have Been a Heineken for Heineken
- Use of Mobile Category: Could Have Been a Heineken for Heineken

• - Silver Award:

- Corporate Purpose & Social Responsibility Category: Recipe for Change for Arla Foods' Puck

• - Bronze Awards:

- Corporate Purpose & Social Responsibility Category: Dark Mode Ads for Plentitude
- Corporate Purpose & Social Responsibility Category: Recipe for Change for Arla Foods' Puck

These achievements are a testament to Carat's commitment to excellence and innovation in media strategy, characterized by strong collaborations and impactful campaigns. The recognition at Cannes Lions not only highlights the agency's creativity but also underscores its ability to adapt and thrive in a rapidly evolving media landscape.

For more detailed information about Carat, please visit their official website: Carat.

For inquiries regarding this release, please contact the Corporate Communication Office of Dentsu Group. Their email is [email protected].