#USA #J.P. Morgan #Portland #Campbell Global #Natural Capital

J.P. Morgan Asset Management's New Era as Natural Capital

In a significant move, J.P. Morgan Asset Management announced the rebranding of Campbell Global to J.P. Morgan Natural Capital. This decision, revealed on September 2, 2026, comes as a response to the growing importance of investing in natural resources, aiming to better align the firm’s focus on forestland and nature-based assets with the evolving demands of institutional portfolios.

Campbell Global, noted for its leadership in sustainable timberland investment, was acquired by J.P. Morgan Asset Management five years prior to this renaming. Since then, the firm has expanded its reach and capacity significantly in the alternatives investment space, now aiming to harness wider investment opportunities in land, carbon, biodiversity, and other nature-related ventures.

The Vision Behind the Change

As Angie Davis, CEO of J.P. Morgan Natural Capital, expressed, this transition marks an evolution not just in branding but in the company's strategy and future aspirations: "This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving. Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to encompass the broader role nature-based assets can play in creating long-term value for clients."

The rebranding emphasizes J.P. Morgan Asset Management's dedication to a disciplined approach to natural capital investment. This includes leveraging robust in-house capabilities, comprehensive data and measurement structures, and strong governance and risk management systems. The aim is to provide scalable climate and nature-based solutions that are increasingly in demand among institutional investors.

Jed Laskowitz, the Global Head of Private Markets at J.P. Morgan Asset Management, highlighted the responsive nature of their platform: "As institutional demand for nature-based and climate solutions accelerates, our platform provides access to unique opportunities for both financial returns and sustainability benefits. The evolution to J.P. Morgan Natural Capital enables us to unlock new opportunities and deliver innovative solutions across the natural capital asset class."

A Track Record of Success

With over four decades of experience, J.P. Morgan Natural Capital now manages an impressive portfolio exceeding 1.5 million acres, catering to pension funds, foundations, family offices, and diverse institutional investors. As of December 31, 2025, the platform oversaw approximately $11 billion in assets. Staffed by around 150 professionals across 15 U.S. states and multiple countries including the UK, Australia, New Zealand, and Latin America, the firm is poised for continued growth and influence.

One notable achievement includes the closure of one of the largest natural capital funds to date in the forestry investment sector, demonstrating the firm's strong fundraising capabilities.

Legacy Meets Future Potential

The rebranding to J.P. Morgan Natural Capital builds upon Campbell Global's storied legacy while also acknowledging the wider opportunities present in the realm of natural capital. The commitment to sustainable forestry and investment integrity remains at the core of its strategy.

Going forward, the team at J.P. Morgan Natural Capital aims to expertly blend their forestry expertise and investment discipline with a stewardship approach, guiding investors in realizing the long-term value inherent in nature-based assets. This pivotal change positions the firm not only as a leader in sustainable investing but also as a proactive contributor to environmental stewardship through innovative financial solutions.

Conclusion

As J.P. Morgan Natural Capital embarks on this new chapter, the firm underscores its pledge to harness the power of nature in its investment strategies, showcasing an evolution that aligns financial objectives with ecological sustainability. This initiative could set a precedent for other financial institutions aiming to make meaningful impacts in the world of investment and environmental conservation.

About J.P. Morgan Natural Capital

J.P. Morgan Natural Capital stands as a premier global investment manager emphasizing forestland and nature-based assets, managing over 1.5 million acres and $11 billion for institutional investors. With roots firmly established in Portland, Oregon, and expanding globally, the firm's vision is to lead the way in sustainable investing, creating a balance between profitability and environmental responsibility.