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Veeva Systems Enhances Boehringer Ingelheim's Customer Engagement

In a significant milestone for the biopharmaceutical sector, Veeva Systems (NYSE: VEEV) has announced a strategic partnership with Boehringer Ingelheim. This collaboration marks the incorporation of Veeva OpenData and Veeva Network, enabling the standardization of customer data across 100+ countries. This integration is set to empower Boehringer Ingelheim's teams with the accurate and comprehensive data necessary for effective engagement with healthcare professionals (HCPs).

Capacity Building with Veeva OpenData

The Veeva OpenData platform provides Boehringer Ingelheim the tools to build a robust customer engagement strategy, offering a unified view of customer interactions. Uday Bose, the head of human pharma global customer experience excellence at Boehringer Ingelheim, expressed confidence in this development, stating, "Extending our trusted partnership with Veeva by adopting globally harmonized data will strengthen customer engagement and pave the way for future AI use cases." This commitment to data standardization is anticipated to enhance operational efficacy and leverage AI technologies for better healthcare solutions.

Transforming Data Management

By consolidating their data management strategy, Boehringer Ingelheim is poised to simplify workflows, improve cross-team collaboration, and ensure quick access to high-quality customer data. Streamlining data management through Veeva's sophisticated software not only modernizes their operational framework but also fosters a culture of efficiency across various departments. This transition will provide the foundation for Boehringer Ingelheim's migration to Veeva Vault CRM, integrating OpenData and Network solutions to maximize impact.

A Vision for the Future

Kilian Weiss, Veeva's senior vice president of Data Cloud International, highlighted the significance of this partnership, stating, "Boehringer's forward-looking strategy of connected software and data sets the foundation for continued commercial excellence and future AI success." This integrated approach will enhance engagement with healthcare professionals and promote innovative practices in patient outcomes, leveraging the power of AI at scale.

Veeva OpenData plays a critical role within the broader Veeva Data Cloud framework, which consists of Veeva Link, Veeva Compass, and Veeva CRM Pulse, while Veeva Network is part of the Vault CRM Suite—a dynamic platform that bridges sales, marketing, and medical teams for streamlined collaboration.

About Veeva Systems

Veeva Systems stands as a leader in the cloud software space dedicated to the life sciences industry. With a commitment to innovation and excellence, the company caters to over 1,000 clients, from major biopharmaceutical players to emerging biotech firms. As a Public Benefit Corporation, Veeva balances stakeholder interests across the board, ensuring a holistic approach to business. To learn more about their innovative solutions, visit veeva.com/eu.

Conclusion

As Veeva Systems empowers Boehringer Ingelheim to harness the full potential of integrated data solutions, the biopharmaceutical landscape is set for more coordinated and effective customer engagement, ultimately enhancing the quality of patient care worldwide. This strategic alignment represents not just an operational upgrade but a significant step toward a future where data drives health outcomes and innovation.