CYBEX Launches First Flagship Store in New York's SoHo District
CYBEX has officially launched its first flagship store in New York City, a significant milestone for the brand in the United States. Nestled in the iconic SoHo neighborhood on 127 Greene Street, this 2,300-square-foot boutique captures the essence of CYBEX’s vision, integrating luxurious functionality with cutting-edge design. Upon entrance, customers are welcomed into an ambiance that pays tribute to New York’s architectural and cultural heritage. The modern interior features structural steel columns that echo the historical cast-iron facades typical of the area, while natural light reflecting off the glass and steel amplifies the lively atmosphere of the bustling streets outside.
The store is adorned with a sophisticated palette of warm beige materials, complemented by elegant gold racks, which elevate the shopping experience to a new level of refinement. It serves as a harmonious blend of CYBEX's signature aesthetic and New York City's unique character, crafted to create an intimate and inspiring shopping environment. An exclusive VIP area is also available for premium, one-on-one appointments, ensuring that every customer’s experience is personalized and exceptional.
Inside the boutique, shoppers will find the entire CYBEX product lineup, including strollers, car seats, baby carriers, home and living solutions, and an array of stylish accessories. Each item embodies the brand’s distinctive D.S.F. Innovation Principle, which emphasizes exceptional Design, rigorous Safety standards, and smart Functionality—core values aimed at enhancing the everyday lives of families. In addition, the store showcases CYBEX's exclusive collaborations with the renowned designer Jeremy Scott, alongside its celebrated Fashion Collections. These curated selections illustrate CYBEX's vision of merging aesthetic appeal with practical function, crafting products that serve as essential lifestyle items and bold style statements.
Martin Pos, the founder of CYBEX, expressed his enthusiasm about this milestone: "After establishing flagship locations in cities like Prague, Tokyo, Amsterdam, and Paris, New York felt like the perfect next step. This city is a global hub for culture, fashion, and design, making it an ideal home for CYBEX. New York's parents and families value style, quality, and innovation—attributes that are central to our brand. I am incredibly proud to bring CYBEX to one of the world's most vibrant cities, where our products can easily integrate into urban family living."
For those interested in experiencing this revolutionary space or exploring the extensive product range, more information is available on the official CYBEX website, www.cybex-online.com.
The store is adorned with a sophisticated palette of warm beige materials, complemented by elegant gold racks, which elevate the shopping experience to a new level of refinement. It serves as a harmonious blend of CYBEX's signature aesthetic and New York City's unique character, crafted to create an intimate and inspiring shopping environment. An exclusive VIP area is also available for premium, one-on-one appointments, ensuring that every customer’s experience is personalized and exceptional.
Inside the boutique, shoppers will find the entire CYBEX product lineup, including strollers, car seats, baby carriers, home and living solutions, and an array of stylish accessories. Each item embodies the brand’s distinctive D.S.F. Innovation Principle, which emphasizes exceptional Design, rigorous Safety standards, and smart Functionality—core values aimed at enhancing the everyday lives of families. In addition, the store showcases CYBEX's exclusive collaborations with the renowned designer Jeremy Scott, alongside its celebrated Fashion Collections. These curated selections illustrate CYBEX's vision of merging aesthetic appeal with practical function, crafting products that serve as essential lifestyle items and bold style statements.
Martin Pos, the founder of CYBEX, expressed his enthusiasm about this milestone: "After establishing flagship locations in cities like Prague, Tokyo, Amsterdam, and Paris, New York felt like the perfect next step. This city is a global hub for culture, fashion, and design, making it an ideal home for CYBEX. New York's parents and families value style, quality, and innovation—attributes that are central to our brand. I am incredibly proud to bring CYBEX to one of the world's most vibrant cities, where our products can easily integrate into urban family living."
For those interested in experiencing this revolutionary space or exploring the extensive product range, more information is available on the official CYBEX website, www.cybex-online.com.
Topics Consumer Products & Retail）
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